MailChimp is a great tool for Email Marketing, especially if you’re not ready to jump onto the Marketing Automation train.
- More than 12 million people and businesses use it
- You can use some level of automation through follow-ups
- It has very strong A/B testing features and you can build up to 3 variations for each test
- You can segment your contacts by sign-up date, location and much more
- It has great reporting capabilities and advances analytics features
Whether you are using it currently or considering using it in the future here are some tips and tricks that can help you build amazing email marketing campaigns.
Download our Whitepaper on Successful Open Rates in Email Marketing.
- MailChimp has developed a really good drag and drop system where you can easily create email templates that are mobile friendly as well. If you have developer support, which is ideal of course, you can upload your custom coded email templates that cater your particular needs and fits your branding to a tee. But if you don’t have that opportunity, the platform has a library of templates that can undergo some customisation through their drag and drop feature.
- Why not create an email newsletter based on your RSS feed with which you can keep your contacts up to date with your latest blog posts? This is particularly useful for marketers who don’t have the time to create copy for newsletters. You can choose to have one story or several, with their intro or their full content. And if you can’t customise it yourself, MailChimp can offer you some basic templates for RSS newsletters too.
- MailChimp Automation has gone a long way since it launched. Even though it is not at the level of a “real” Marketing Automation platform (which is not surprising, since it is only an email marketing platform) you can definitely enjoy features like simple workflows and follow-ups. You can create workflows based on your lists’ activity, for example, such as welcome messages triggered by a newsletter subscription form fill, create welcome email series or even say goodbye when they unsubscribe.
- The platform benefits from API integration as well which can facilitate personalisation for each subscriber’s experience. For example, you can email subscribers when they visit your website.
- Last but not least, MailChimp’s reporting is better than most other email marketing platforms. It provides stats and graphs with comparison against your industry’s benchmark for open rates, it provides a summary for your email campaign statistics, 24-hour performance, geographical reporting by opens, social media activity etc.
Now that you know what are the best features in MailChimp, Download our Whitepaper on Successful Open Rates in Email Marketing.
