Video content has been growing steadily over the last years, and has quickly become a must for B2B businesses. A massive 93% of marketers now use video in their campaigns, with 92% watching B2B videos online.

As no stranger to creating video content marketing, with our own Napier YouTube channel, we decided it was time to address the vast amount of data that explores the continual yearly increase in video marketing. Top industry sites and big players like YouTube, analyse video engagement and are more than willing to share their findings.

Our Video Content Marketing Tip Sheet highlights the key metrics and trends for video marketing, and we want to help you become inspired, to get started or freshen up your approach to video as a useful and realistic campaign medium.  From video engagement to social media and video, our Tip Sheet has all it, to ensure you use video content to your advantage.

Click here to download the full version of our Tip Sheet ‘Facts and Figures of Video Content Marketing’.

 

Understanding the Importance of Video…

Do you know about Napier’s Video Editing Capabilties? Discover what we can do:

Napier’s Video Editing Capabilities

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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B2B copywriting Video Marketing in B2B Technology