The SalesPOP podcast hosted by John Golden, aims to educate listeners on the latest within B2B Marketing. As part of their expert insights series, they sat down with Mike, Managing Director at Napier, who discusses the benefits of ABM, and how it can help close sales. He also shares how to prepare for tackling and marketing to larger accounts, and the best ways to approach and implement ABM.

Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts.

 

Author

  • Hannah Wehrly

    Hannah is Director of Business Development and Marketing at Napier. She has a passion for marketing and sales, and implements activities to drive the growth of Napier.

    View all posts
ABM Third Party Podcasts