Mike, Managing Director at Napier, recently sat down with Dominica Lumazar and Rory Carruthers, hosts of the Big Picture Business Podcast. In the episode, Mike shares some well-kept secrets of what it means to have a successful marketing agency, the pitfalls of growing an agency through acquisition and how to win clients as an agency.
Some other topics include:
Mike’s biggest mistake and the best lesson How to (or how not to) select the right marketing technology, why you shouldn’t specialize in tactic specific markets and how to market to large enterprises.
Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts.
