Electropages has launched The Hub, a new free-to-use platform for engineers in the electronics industry.
Designed to provide educational content, new product information and design solutions, The Hub offers engineers an instantly accessible catalogue of on-demand webinars, podcasts and videos from a range of industry-leading companies.
The platform provides the opportunity for companies to submit relevant content for free, which will be seen by thousands of engineers and electronics professionals from across the industry.
Plans are already in place to extend the services offered from The Hub, with commercial packages planned to be introduced around upcoming webinars and podcasts. This will allow companies to promote their event as ‘premium content’ through The Hub’s channels, as well as generate leads with a GDPR-compliant registration form.
Companies such as Analog Devices, ST Microelectronics, RECOM, Samtec, ROHM Semiconductor, Harwin, Melexis are already supporting The Hub with content contributions. Jack Pollard, Media Account Manager at Electropages commented “More and more businesses are investing time, money and resources into this type of content to use across their websites and social channels. However, the content can only be seen by those that already follow the company. As a media brand with a global audience, we recognised an opportunity to create a platform that is hugely useful to both the engineer and electronics companies”.
With organic traffic already seeing strong growth since the soft launch of The Hub in July, and the average duration approaching nearly 16 minutes, The Hub it seems has already hooked readers with its content, presenting a positive outlook for the future of the platform. The approach to implementing a combo of free and paid opportunities, with the option for premium content to generate leads provides a great mix of opportunities for companies depending on their campaign goals and objectives.
We look forward to seeing how The Hub evolves in the future and seeing the continued strong growth we suspect it will achieve.
For more information on The Hub, please click here.
