Mike recently appeared on the Leadtail podcast, where he talked about PR as a strategy, lead generation, and the benefits of content repurposing. He highlighted how Napier’s approach stands out from other agency marketers, and offers his insights on separating business and marketing metrics, avoiding the pitfalls of over-targeting, and amplifying the impact of a single piece of content.
Listen here: https://www.youtube.com/watch?v=DN-t01WdNZs
