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Napier’s Account-Based Marketing Benchmarking Assessment

Account-Based Marketing (ABM), is a technique that ensures your marketing budget is focused on your target accounts, cutting marketing spend and increasing your return on investment.

But with many tactics available to implement ABM campaigns, getting the balance right between spend, messaging and execution can be hard for companies.

That’s why we’ve built our own ABM Benchmarking Assessment. Our survey identifies strengths and weaknesses, tells you where you rank compared to other companies in the B2B industry, and shares tips on how you can improve your campaigns.

With just 10 questions, the survey is quick and easy to fill in and provides a PDF report with the results.

Try it out by clicking here, and reach out if you have any questions or feedback, we’d love to hear from you.

Author

  • Hannah’s role will include supporting the team in a variety of areas including lead nurturing, email marketing and content writing. Hannah is extremely enthusiastic and is keen to expand her knowledge, whilst gaining valuable insight into the B2B Technology sector.

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