Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes’ approach to enhancing brand awareness, generating demand, and building strong customer relationships.
He offers valuable insights on how to effectively market to engineers, strike the right balance between bottom-of-the-funnel tactics and top-of-the-funnel branding, and emphasizes the importance of sales and marketing alignment.
- Marketing B2B Technology on Apple Podcasts
- Marketing B2B Technology on Spotify
- Marketing B2B Technology on napierb2b.com
About Diodes Incorporated:
Diodes Incorporated (Nasdaq: DIOD), a Standard and Poor’s SmallCap 600 and Russell 3000 Index company, delivers high-quality semiconductor products to the world’s leading companies in the automotive, industrial, computing, consumer electronics, and communications markets. We leverage our expanded product portfolio of analog and discrete power solutions combined with leading-edge packaging technology to meet customers’ needs. Our broad range of application-specific products and solutions-focused sales, coupled with global operations including engineering, testing, manufacturing, and customer service, enable us to be a premier provider for high-volume, high-growth markets. For more information, visit www.diodes.com
About Gurmeet Dhaliwal:
As the Head of Corporate Marketing and Investor Relations at Diodes Incorporated, Gurmeet Dhaliwal oversees both investor relations and corporate marketing. He has developed a robust integrated marketing strategy with a strong focus on digital marketing, utilizing both inbound and outbound tactics. Prior to his role at Diodes, Gurmeet led Corporate Marketing at Pericom, which was acquired by Diodes Incorporated in 2015. He has also held various senior marketing positions at prominent public companies, including CA Technologies, EMC, Cisco, Zarlink, and National Semiconductor.
Gurmeet holds an MBA from Saint Mary’s College in Moraga, CA, and a Bachelor’s degree in Electrical and Computer Engineering from UC Santa Barbara, CA.
Time Stamps:
00:00:18 – Guest Introduction: Gurmeet Dhaliwal
00:02:51 – Overview of Diodes Incorporated
00:07:43 – Building a Marketing Strategy at Diodes
00:08:00 – Engaging with Engineers in Marketing
00:12:05 – Successful Marketing Campaigns
00:14:06 – The Role of Digital Marketing and Analytics
00:18:35 – Sales and Marketing Collaboration
00:19:58 – The Role of Sales in the Research Process
00:21:07 – Transitioning to Investor Relations
00:25:39 – Best Marketing Advice Received
00:27:59 – Advice for Young Marketers
00:30:14 – Closing Remarks and Contact Information
Quotes:
“ We always talk about ROI in marketing, right? Return on investment. But sometimes you have to think of ROI as risk of ignoring.” Gurmeet Dhaliwal, Corporate Marketing and Investor Relations at Diodes Incorporated.
“Engineers like to get information on their own… they prefer doing their research… by the time they are ready to engage, they have already done their research.” Gurmeet Dhaliwal, Corporate Marketing and Investor Relations at Diodes Incorporated.
“One of the things I do is every time is I think of is, how can I simplify this? How can I make it simpler?” Gurmeet Dhaliwal, Corporate Marketing and Investor Relations at Diodes Incorporated.
Follow Gurmeet:
Gurmeet Dhaliwal on LinkedIn: https://www.linkedin.com/in/dhaliwal/
Diodes Incorporated website: https://www.diodes.com/
Diodes Incorporated on LinkedIn: https://www.linkedin.com/company/diodes-incorporated/
Follow Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Napier website: https://www.napierb2b.com/
Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
If you enjoyed this episode, be sure to subscribe to our for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We’d also appreciate it if you could leave us a review on your favourite podcast platform.
Want more? Check out Napier’s other podcast – The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
Transcript: Interview with Gurmeet Dhaliwal at Diodes Incorporated
Speakers: Mike Maynard, Gurmeet Dhaliwal
Mike: Thanks for listening to Marketing B2B Tech, the podcast from Napier, where you can find out what really works in B2B marketing today.
Welcome to Marketing B2B Technology, the podcast from Napier. Today, I’m joined by Gurmeet Dhaliwal. Gurmeet is the Head of Corporate Marketing and Investor Relations at Diodes. Welcome to the podcast, Gurmeet.
Gurmeet: Thank you, Mike. Thank you for having me.
Mike: It’s great to have you on. I mean, I’ve obviously known you for a while, Gemi, but the listeners won’t necessarily know you. So can you tell us a little bit about your career and why you actually chose Diodes as your current company?
Gurmeet: Yes, Mike, currently my position, as you said, is head of corporate marketing and investor relations at Diodes Incorporated. But as you probably know from our previous conversations, I have been in many different companies and at different positions. I started my career as an engineer at National Semiconductor. So when I was an engineer, I worked on many different products in different areas. And at one point, my role was product assurance engineer. That’s when I worked very closely with the customers as well as with the factories. So I had a broader view of the business, which I really enjoyed. And that’s when I thought, okay, you know, I want to be closer to the customer. And that’s when I chose to shift to marketing. I started as a new business development manager and then did product marketing and then eventually got into the internet marketing. So at that time, it was new. Everyone, we were trying to figure out how to build websites and go online. So that’s how I transitioned from engineering into marketing. But since then, I’ve been, you know, worked for various kind of companies in, you know, in the B2B space. which was National Semiconductor Cisco Systems, EMC, CA Technologies. And then after that I joined a smaller company in the Silicon Valley called Pericom. So I started as a head of marketing at Pericom and then a couple of years after that Pericom was acquired by Diodes Incorporated. back in 2015, I think. Yeah. So that’s how I became part of the Diodes team. And over time, Diodes has been a very good company. I really enjoy working here and continue to, you know, expand my role as well as do new things, try different ideas. And it’s been fun since then.
Mike: That sounds great. I mean, I think, you know, listeners may not be familiar with diodes, so I’m interested to know what diodes manufacture. I know it’s a lot more than just diodes.
Gurmeet: Yes, that’s right. Diodes is a, you know, we have a very broad portfolio of products. As our name suggests, right, we started 60 plus years ago selling diodes. But since then, diodes has expanded its portfolio organically as well as through acquisitions. So now our broad product portfolio includes discrete products, analog, mixed signal, all these products. Unfortunately, our name doesn’t serve us well and doesn’t really explain the portfolio, but the portfolio is very broad. If you look at it, half of our business comes from analog and power discrete products.
Mike: And I think it’s interesting because, I mean, a lot of the news about the semiconductor industry is all around AI and processors and things like that. But actually, you know, a lot of your products are really, really important, even though perhaps they’re not what people might think of as the sexy semiconductors.
Gurmeet: Yes, they are. If you look at our portfolio, like I suggested before, we serve different markets. First of all, we are in five market segments, which is automotive, industrial, consumer, communications, and computing, which is very broad. Our products go in all these areas. I can talk about the sub-segments as well, where we are focused on. But if you look at our products, all our peripheral products, power management products, discrete products, connectivity products, and our timing portfolio, It’s all around the processor. So if you open up, you know, if you look at a block diagram of any computer or server or embedded computer, which is now in everywhere, right? Except the processor and memory, we pretty much make everything that is needed all around the processor. So I think that’s where we bring value with lots of different pieces that allow the processor to communicate and manage, whether it’s power management, provide timing solution, we have a complete timing tree solution, as well as the connectivity products.
Mike: I mean, that’s interesting. I love that description, you know, almost everything apart from the processor and the memory. So you’ve clearly got this very broad range of products that are really important. Are there particular areas that Diode really excels at?
Gurmeet: Yeah, I think there are a number of areas that, you know, first of all is as we have expanded our product portfolio, which is, like I mentioned earlier, is very broad and addresses different blocks of the application, right? That’s one. The second one is our manufacturing capability, our manufacturing excellence, right? That’s where we excel, and we have a hybrid model of manufacturing, right? So broad technology that we have. Today, if you look at it, you know, half of our manufacturing is from fab perspective. 50 to 60% is internal, the rest is external. So this hybrid model gives us the opportunity to bring the right technology at the right time, so we are not tied to just one specific technology. The other one is our global footprint. We have factories in the US, in UK, in Scotland, in Germany, in Taiwan, China, and beyond. So we are closer to the customers we serve and we are very responsive and serve them the way they want to be served, when they want, what they want, where they want. So these are the things that I want to highlight is the soft side, which are in addition to the technology, the product. The other areas, you know, if you look at is now everyone is talking about AI, AI, right? We have been, you know, in AI for years or when we used to call it machine to machine learning, right? If you look at, you know, we have a product line from packet switches. That is in pretty much in every AI server we work with or we are in the process of working with customers. So that’s a unique opportunity for us. In addition to that, that’s not only the product, right? If you look at a traditional server, when we were in traditional server, we had about $50 to $53 content per box that diodes can offer. Now in this new server, we have improved it to the, it’s up to $90 per box. So that is by bringing new products, new technology, expanding our portfolio. We are constantly bringing new products to the market. Last year alone, we introduced 750 new part numbers. And out of those, about half of them were for the automotive market segment. So I think we’re constantly innovating, bringing new products, expanding into these markets that we serve.
Mike: You’re obviously very enthusiastic about the company, which is fantastic. I guess the obvious question is you’ve got all these products in all these different categories and you’ve got all these markets you address. So what’s your approach in terms of building a marketing strategy? How do you put it together with so many things to control?
Gurmeet: Yeah, so, you know, marketing strategy for any marketer, like it’s the couple of things, right? It’s the goal is to enhance your awareness, right? And ultimately, marketing’s job one is demand gen, right? But the way, or I would say my philosophy is that we stay customer focused and with integrated marketing. What I mean is with different channels, using different channels for the marketing that is appropriate at that time. So, you know, our focus is that enhance awareness, generate demand, and cultivate relationships. while we facilitate customers and their buying cycle. And that we do it by listening to them, by engaging with them, educating them, inspiring them. So that’s how, you know, what we are focused on. And of course, it’s all about what customer wants, what technology, but keeping that in mind that we want to build longer term relationships, cultivate relationships, and continue to serve them what they want, when they want, where they want.
Mike: And of course, I mean, a lot of what you’re doing is marketing to engineers, which is notoriously difficult. So I mean, how do you excite and inspire those engineers you’re trying to reach?
Gurmeet: So number one is, you know, you and I, we both have been engineers, right? So we understand how engineers think. and how they like to get information. And engineers like to get information on their own, right? They prefer doing their research. That’s where I think is web has played a significant role, not today, but for the probably last two decades, right? Where engineers, they used to, you remember the days when Data book was the only thing, right? That’s where you, or you call the sales rep and get the next data book, revised data book, and that’s all you had to work with. Now, you know, with the website, which initially, if you remember when we transitioned from data books to website, people were skeptical, right? But now with the web and the information that is available online, it makes the design engineer’s job very easy. They can find the information when they want. You know, design engineers work at odd hours, right? They like to get the information maybe at 9 p.m. And this website works 24 by 7, and they can go and get the information when they need, do their research. You know, by the time they are ready to engage, they have already done their research. They know what they want. And our goal is, coming back to your question is, Keeping that in mind, how they work, how they like to get information, what they prefer, and then we provide the information the way they like to consume. Number one, you know, like in our business, data sheet is number one. Then it’s app notes, eval boards, other supporting, design supporting information. And then if they need to talk to somebody, make it very easy for them to send us an email. you know, they raise their hand that I want to talk to somebody will be happy to do that. So I think that’s how we are trying to serve them the way they want, trying to listen and engage with them. Again, give them different options, whether they want to consume the information from our website or from our distributors website, or through different channels, whether it’s social media or email or calling somebody or picking up the phone. So it’s up to them how they want to engage with us. And then once they do, then like the things I said, is make sure that everything is available to them in one place so they can quickly access that.
Mike: That’s really interesting. I mean, you’ve talked a lot about I guess what we call bottom of the funnel stuff where people are already interested in engaging your products. I mean, one of the things I think there’s always a challenge in technology is balancing that providing data that people need to actually select a product with, you know, enhancing the brand. So people actually come to your website and look for it. So how do you balance that sort of, you know, bottom of the funnel stuff versus the top of the funnel brand?
Gurmeet: So that’s, yeah, you know, both, like I said initially, right, that’s enhance the brand or enhance the awareness of the brand and the product. I think they are, they’re both important, but I don’t think they really, to balance, they don’t really compete, right, for the enhance the brand and bigger picture. that is a longer term strategy, right? You don’t change your strategy every quarter, right? So the strategy is longer term, you stick with it, but your tactics may change. So I think that is once it’s defined, then it’s just the execution point of view. But I think the bottom of the funnel things that we talked about, that depends on the customer or prospect you engage with, where they are, how they would like to. So that is, I think, is more engaging and more demanding, right, that part. So we try to kind of separate the two, but but linked together. So the bigger picture stuff is already defined, and you’re constantly reinforcing, enhancing it, versus the bottom of the funnel, like you said, is more tactical. It becomes more one-to-one, right? So the broader picture is we try to tell everyone, right, Diodes offers these, right, analog and discrete power solutions with these products, and then the portfolio. But once they know that, then, you know, somebody might be interested in one product. Somebody might be interested in three other products. That’s where we really, we use marketing automation. We use our people to engage with them, depending on at what stage they are. Our sales people are engaged, and our FAEs, and ultimately our goal is to get the design win.
Mike: That’s amazing. I just love the way you talk about the way you approach this strategy for marketing. I mean, I think what people also really interested in is about great campaigns. So is there one, you know, particularly brilliant campaign you pull out as being one of your best? Yeah, that’s, I think there are
Gurmeet: campaigns that we can talk about, but best campaign, there are a number of them. What we are focused on, I would say, is a couple of things. Before I get to the campaign question, let me explain. I think one of the things is, remember when we were doing traditional marketing, which was like I talked about data books, which was print, right? The problem at that time was that you do print something, you put it out there, you had some information who’s consuming your content, But not as much. You may have heard, a long time ago, people used to say, any CMO’s dilemma is, I know 50% of my budget is working, but I don’t know which half. So I think with the internet marketing, with the analytics, with all these tools, we have solved that problem. is right now we know what’s working, what’s not working. We can quickly test things. If it’s working, we do more of it. If it doesn’t work, we change the course. And you can get the feedback. So I think with this approach, with the tools and internet marketing and digital marketing, it allows us to see, create a campaign or create an idea, test it with A-B testing and the tools. And then with the feedback we’re getting, the analysis you can do, what my approach is, if things don’t work, let’s definitely, when there’s a new idea, try it. Don’t be afraid of trying that new idea. Try it. If it works, expand it, do more of it. If it doesn’t work, figure out a way to tweak it. And if it doesn’t work, if it fails, then you can quickly shut it down. When we were back in the print days, if you put something out there, it’s out there. It’s very hard to change, right? Now you can change the course. So what I am trying to do is build, like I said initially when you talked to me about the strategy question, use an integrated marketing approach. build this marketing machine at Diodes that allows us to do both. You know, first is there is a lot of inbound, like we talked about earlier, right? Design engineers like to get information on their own. So that generates inbound traffic. We make sure what kind of things will help us with the inbound marketing, right? But that’s not only what we can rely on, right? Then we have the outbound piece, which helps us what are the things we can do that we are, you know, all the way like from very broad messages, we have a newsletter that we do once a month. And also the other thing which I’m trying to do is keep in mind is that, you know, design engineers don’t like to be, you know, like I said earlier, is they like to get information on their own, but they also don’t like to get too many emails and where we annoy them. So my approach is that with the newsletter, we send one newsletter a month, And that way that we stay connected with them, we stay, you know, in sight and their mind that we are here, we offer these products that, or whatever we want to say in that newsletter, but we don’t bother them, you know, every day here’s, you know, another email, another email. Then we have the next level is the targeted marketing. That is very targeted when we know somebody has raised the hand and they said, you know, I’m interested in automotive or I’m interested in compute segment. Then we’ll send them a very targeted message. about that technology, about that product that’ll help them solve their specific problem. So then they listen. So it has to be, the message has to be relevant. It should be somebody that cares, and then they will listen. That’s what I was talking about engaging with them. That’s how we do it. And then it goes down to ABM, right? One-to-one marketing. That’s very specific. It can be a customer. It can be a single person, right? And that part, we do it in conjunction with sales because they know what’s going on with that account. We listen to them, you know, what exactly they want to, and that’s a combination of sales and marketing. And that’s, you know, one of the things that when I was at EMC, we did a lot of work with sales and marketing integration, right? I learned a lot that how important it is for sales and marketing to work together. And it really not only, you know, once you have a prospect or this, but even for demand gen, right? Who are the people to target? And it’s very important for ABMPs that sales and marketing work together before marketing starts sending messages to a specific person or an account, right?
Mike: I mean, that’s fascinating. I love the way you talk about sales and marketing working together, because that’s not always the case in companies. Yes. I’m interested, though, there’s been a lot of research saying that increasingly engineers and other people in B2B contexts, they’re actually spending more time doing research. They’re spending more time being impacted by marketing and less time interacting with salespeople. Is that something you’ve seen in your role?
Gurmeet: I don’t know about, time may have, you know, how much time they spend with sales may have decreased. Like we talked about earlier, they like to get their information on their own. They usually have done quite a bit research by then. But I think in our business, sales and FAEs, right, our field applications engineers, play an important role. I think what this online marketing has done or the capability for our customers, design engineers, to do their research on their own, has enhanced and made them more efficient, and the cycle time has been reduced. Like I talked about before, if you needed a data sheet, you call the sales rep, then he or she has to drive to your office and drop the data book or mail it to you. So it used to be three days before you get the data sheet. Now you can get data sheets with one click. So you’ve done a lot of research. I think that cycle time has shortened, but in my mind, I think sales and FAEs play a very important role. And what this has allowed us to do is, you know, they can serve more customers and the quality of the conversation has improved and they can really focus on the problem that they’re trying to solve, right? Every, you know, for example, a lot of our customers have the same products available, right? There are reference designs available. If everyone picked up the same reference design and built a product, then our customers, every product will look the same. So our customers, just like we differentiate our products, our customers are trying to differentiate their products too, right? They are trying to optimize their design. They are trying to have features and this. And I think that’s where these conversations help with working with our sales team, our FAEs, trying new ideas, trying new things. And as a result, you know, we get ideas for new products from these conversations, what our customers want, how they are trying to differentiate their product so we can have the right product for them. So I think, yeah, I would agree. So just to summarize, I would agree, you know, the research, how the work is done has changed, but I think they still play an important role.
Mike: I think this is fascinating. It’s amazing how much you think about marketing when it’s actually only a part of your job. I mean, we talked before about you also being responsible for investor relations. I think a lot of people listening to the podcast who will be in marketing roles at the moment, they’d be interested to know, how did you actually get into the investor relations side?
Gurmeet: Yeah, that’s interesting. So it’s both. I think it happens with the planning. And I remember one of my managers at National Semiconductor used to say, plan for serendipity, right? A lot of things happen serendipitously. So what happened was, I think, here’s what I would think, you know, a lot of it is serendipity and also based on the interest. When I go back and think about it, even when I talked to you about, you know, when I was an engineer and I wanted to have a broader picture of the customer’s view, right, even at that time when I was in marketing, I always was interested in bigger picture of the company, you know, what our CEO is saying. I used to listen to the conference calls, what are they saying, and interested in just the big picture, you know. One was, like I talked about from the marketing role, is what are customers saying, what they need, how we can serve them. And second is what are investors saying and what do they care and what they want to listen to it. But that was it. I think then always I’ve been, you know, being in marketing, I had some contact with investor relations, but, you know, never got really involved directly with that. When I came to Pericom, our CEO and CFO pulled me in on a couple of things, you know, to help with either messaging or things like that related to investor relations, and I think that my interest was kind of intrigued again, you know, into, like, this is interesting. And then, like I said, with Diodes, right, when we merged, I was mainly focused on marketing side, but over time, a couple of executives asked me if I can help with some of the things on the IR side, because I think there’s a direct relation for corporate marketing, your messaging, but also what you are saying on the investor’s side. So I started doing that for a couple of years, and then our IR person, the head of IR, decided to retire. And that’s when I was asked, would you take over that role too? And since then, it’s been fun. It’s a lot of fun. I’m learning a lot. As you know, you know, from my career is I like to learn. I like to take challenges and improve things. I’m a continuous improvement believer guy, you know, even though it’s every day you improve something a little bit. So I think that’s given me that opportunity. to engage with a different audience, talk to them, understand. Same thing, you know, what are they looking for, understanding who are they, you know, like sell-side analysts, buy-side analysts, our investors, what is important to them, what do they care about, how we can give them the information they want. in a very, you know, in a trusted way. So I also think the other philosophy, which is not a strategy, but philosophy in general, is, you know, of course, you know, marketing role is to expand and enhance and, you know, wherever we get the opportunity is talk about us, but ultimately to you know, build relationships with customers and expand. For example, let’s say you engage with one customer. As you know, in our business, when you have one customer, let’s say you acquire a new customer for one product. So your goal is to expand the share of the wallet, right? How can you sell adjacent products? What else do they need? And I think that is best done by developing the relationship and building trust So we need to, you know, whether it’s sales, marketing, or anyone who touches the customer needs to become a trusted advisor, that we give them the information they need, serve them well, and kind of become their advisor, right? Trusted advisor, where they come to get the information, we give it to them. in a timely manner, the accurate information. So I think that helps strengthen relationships and cultivate new relationships and continue to expand them. But, you know, a lot of things we do based on trust, and that helps us expand into other markets, applications, products, whatever you want to call it.
Mike: I love that. I mean, that’s just such a great way to end. Before we go, though, there’s always a couple of questions we’d like to ask our guests. So the first one is, what’s the best marketing advice you’ve ever been given?
Gurmeet: Okay. One is, a senior gentleman told me, we always talk about ROI in marketing, right? Or in any business, ROI, which is, you know, return on investment. But sometimes you have to think of ROI as risk of ignoring. It’s some things you can’t ignore, right? Even though you may not have good ROI on it, but you have to do it. So get it done. So I thought that is always, I look at, you know, of course, the first thing is we look at ROI as a return on investment. And the second is ROI is risk of ignoring. So I thought that was a good advice to have another lens to look at, right? The other one, which is, you know, it may not sound like very, You know, the wording is exciting, but I think when you think deep about it, it was very meaningful. It was one of my senior VP. We were talking about something, you know, a lot of things about the digital marketing and platform and e-commerce and things like that. And he said is, you know, we were 30 people in the room. He said, everyone talked about a lot of things I heard, but no one talked about simplifying things. You know, I said, oh, okay, simplifying things. But then I kept on thinking about it. You know, we human beings, we get so excited about complex things, and sometimes we make them even more complex than they have to. So now one of the things I do is every time is I think of is, how can I simplify this? How can I make it simpler? And I think if you keep that in mind and wear that hat, it solves a lot of problems and we don’t have to make them complex and get people excited about it. So I try to get excited about how we can simplify things rather than how we can make them more complex.
Mike: That’s, I mean, that’s all great, great advice. I love that. The other question we like to ask is, you know, given the amount of change that’s happening in marketing and, you know, AI particularly, what would be your advice to a young person who was just starting their marketing career?
Gurmeet: Yeah. Okay. So I think is, I think in these days, kids are very smart. I don’t think they need my advice, but if I go back and think of, you know, the things that I would tell somebody or, you know, I think number one is, like I said earlier, is learn the business, all right? You need to understand a bigger picture of the business. Even if you’re starting new, of course, you’re not gonna get everything from day one, but be curious about it. Understand the big picture of the business, why we do things, why do our customers buy what they buy, right? Why do we sell it to them? How these things work or make difference when they go into the car or a computer or whatever that might. So I think that bigger picture view is good idea, right? The second is from marketing person, like we talked about earlier, don’t ignore sales and as well as the people who are developing, designing products. You can’t be just say, you know, I’m a marketer, I know how to message it and how to package it and I know better. No, I think it’s understand both sides of the business unit, what they’re trying to do. And from sales, you learn a lot about customers. So I think that’s also having a, big picture view and joined at the hip with sales helps. And continue to be curious. Try new ideas like we talked about. Now we have tools and ways to try new ideas, build something. If you have some idea, try it. Try it with A, B, Mark, you know, testing. You can try your idea with 10 people who you feel safe, right? You can make mistakes. and fix them. So then try those things, and if it works, then say, okay, how can I take it to the next level and expand it? And if it doesn’t work, then let’s change the course. So I think curiosity, big picture, learning, continuous learning, and working across the aisles, right, with other departments, and being collaborative. That’s, to me, I think these are the things I would say to focus on.
Mike: That’s great advice. I mean, Gurmeet, I really appreciate your time. You’ve been so generous with all your knowledge and insight. And I will certainly be asking people about the risk of ignoring in the future. I love that term. If anybody would like to get in contact with you, I mean, what would be the best way for them to reach you?
Gurmeet: I think the best way is LinkedIn these days, so I’m on LinkedIn, so they can connect me or reach out to me via LinkedIn or otherwise. As with my marketing and IR role, I think that information is on our website as well with my email and phone number, but I would please request no, you know, no marketing solicitation, which, you know, I get lots of people contacting me. But but if if somebody genuinely wants to connect as a professional or have a question, that’s perfectly fine.
Mike: Thank you. That’s very generous, Gurmeet. Thank you so much for your time. And thanks for being a guest on Marketing B2B Technology. Thank you so much.
Gurmeet: It’s a pleasure to have and have this conversation with you. Really enjoyed it.
Mike: Thanks so much for listening to Marketing B2B Tech. We hope you enjoyed the episode. And if you did, please make sure you subscribe on iTunes or on your favorite podcast application. If you’d like to know more, please visit our website at napierb2b.com or contact me directly on LinkedIn.
