The New Electronics weekly email newsletter has added additional “commercial opportunities” – i.e. they’ve created new advertising slots. In addition to conventional banners and skyscrapers, advertisers can now buy advertorial promotion in the form of Sponsors News and Video of the Week. This follows the trend I’ve seen where email newsletters are increasing the text-based advertising, because text drives more clicks, although the idea of video of the week is a creative idea. The newsletter has relatively small circulation of 11,200, but I’m told that the subscribers are 100% opt-ins, which should mean a decent open rate. I also understand that the New Electronics Website will be significantly revamped during this quarter – keep checking Napier News for more information.

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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