Last November I talked about E&E’s ambitious plans to relaunch the magazine and begin publishing E&E Week, an electronic-only news title. We’ve now seen the first couple of issues, and I wanted to say that I was really impressed with E&E Week. The publication looks great, and is really easy to skim through, whether on screen or in print. There is a good collection of news stories, covering four pages, and it is so much more pleasant than navigating through a news website or trawling an RSS feed. It is a great mix of industry news, new products and events listings. If you read Napier News, you’ll know I strongly believe that electronic magazines are going to be enormously important for our industry in the next few years, and E&E Week is one of the titles I like the most. Of course cynics will point to the lack of advertising in E&E Week, but I’m not surprised, given the seismic changes at E&E over the past three months: it will be interesting to see if the magazine can generate a good revenue stream from E&E Week by the middle of the year: check back on Napier News to find out how it is doing!
Author
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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