Without doubt, the most creative advertising promotions in our industry are developed by funkschau. Hot on the heels of offering big discounts to older advertising buyers, the title is now offering a great promotion for newer companies (and it’s not a bad deal for older companies either!). To celebrate the 2000th issue (2000 issues – that’s amazing!), the magazine is offering all companies placing a 1/3 page or larger advert in the 2000th issue (funkschau 16/09) a discount in Euros corresponding to the year the company was founded. So Napier, which was founded in 1984, would receive a discount of €1984.00.
The magazine is also promoting the email newsletter, offering text ads at special rate of €2,000, an offer that will remain available for 2,000 hours from publication of 2,000th issue!
I love the fun promotions from funkschau, and wish that other titles would think up more creative special offers: perhaps there should be a prize for the most creative offer of the year?

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Digital Magazines and Print Publications Germany and German Tech Publications