It’s frustrating to be told that the counts you need for a direct marketing campaign will take a day or two because getting counts is “not that easy”. Well credit to Findlay Direct Marketing, whose new website will give you immediate counts based upon your criteria, which can include job title, products specified, location, and other demographic information. By speeding up the process of getting counts, and making it very easy to see the criteria that can be used to segment their data (and the impact of applying the criteria), Findlay makes DM campaign planning a breeze, and I’m sure they’ll win some extra business simply because they provide the fastest and most flexible service.
