The general feeling at Embedded World this year was that the show was a genuine success, and this has been confirmed by the official statistics. With 730 exhibitors (up 4% on last year) and 18,350 visitors (up 16%), organisers and exhibitors should be delighted with the event.

This year was the first time that the show included a student day – Thursday, the last day of the event. This also proved to be successful, attracting 700 students to boost last-day numbers, achieving a balance between boosting attendance whilst avoiding swamping the show with students.

Napier also had a great set of editor meetings with our clients at the event, proving that – in Germany at least – shows are still a great way to meet the press as well as to connect with prospective customers.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Germany and German Tech Publications Shows and Events for B2B Tech