EmbeddedDeveloper.com, a joint venture between Convergence Promotions and Hearst Business Media has launched a German language site, EmbeddedDeveloper.de. The new site is built around the same product database that underpins the English and Chinese sites, but also includes a local-language newsfeed (although English stories still appear amongst the German news).

I’m not surprised that the site sees the German market as a good opportunity: it’s the largest embedded market in Europe, and engineers clearly have a strong preference for local-language publications. At the time of launch, the German site appears to be getting most of the advertising revenue from the same partners as the .com site, although if Embedded Developer can build a local audience, I’m sure that they will begin to pull in revenue from the many embedded companies based in Central Europe.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Germany and German Tech Publications