Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Challenging Attribution, Repurposing Content, and Elevating Email
This episode dives into the challenges of attribution in marketing, the benefits of content repurposing, and what’s new in Salesforce’s spring AI…
Future Horizons: April Semiconductor Update
We’re present this month’s excerpt from Future Horizons’ April report on the semiconductor market. Read on to discover the latest insights and…
The Power of Audience Narratives – Francesco D’Orazio – Pulsar
Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from…
Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated
Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand…
Brands, Beats & Bytes Podcast – Seizing Opportunities & Elevating Others
Mike recently joined the Brands, Beats & Bytes podcast to talk about his career journey. He shares some of his career-defining lessons and the…
If You Aren’t Growing, You’re Going Backwards…
When I was young, my dad kept telling me that if I wasn’t getting better, then I was going backwards. This seemed to apply particularly to cricket,…
Electronics Weekly Launches Monthly Review Issue
Electronics Weekly has recently announced plans to introduce a monthly publication, replacing the current hybrid-news publication. Entitled,…
Re-evaluating Marketing Automation: Are You Using Your Platform to Its Full Potential?
In this episode of Marketing Automation Moment, hosts Hannah Wehrly and Mike Maynard discuss why so many companies are reconsidering their marketing…
The Evolution of PR – James McCann – Everhaze
James McCann, CEO of Everhaze, an all-in-one PR platform, shares insights into the challenges PR professionals face today, particularly in proving…
A Napier Webinar: The Impact of AI on SEO and Search Advertising
Register for Napier's on-demand webinar and discover how generative AI is affecting marketers as it impacts SEO and search advertising tactics. We…