Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Challenging Attribution, Repurposing Content, and Elevating Email
This episode dives into the challenges of attribution in marketing, the benefits of content repurposing, and what’s new in Salesforce’s spring AI…
The Power of Audience Narratives – Francesco D’Orazio – Pulsar
Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from…
Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated
Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand…
If You Aren’t Growing, You’re Going Backwards…
When I was young, my dad kept telling me that if I wasn’t getting better, then I was going backwards. This seemed to apply particularly to cricket,…
Re-evaluating Marketing Automation: Are You Using Your Platform to Its Full Potential?
In this episode of Marketing Automation Moment, hosts Hannah Wehrly and Mike Maynard discuss why so many companies are reconsidering their marketing…
The Evolution of PR – James McCann – Everhaze
James McCann, CEO of Everhaze, an all-in-one PR platform, shares insights into the challenges PR professionals face today, particularly in proving…
A Napier Webinar: The Impact of AI on SEO and Search Advertising
Register for Napier's on-demand webinar and discover how generative AI is affecting marketers as it impacts SEO and search advertising tactics. We…
The State Of Publishing: An Editor’s Lament
This month, we would like to feature a guest blog from an anonymous editor who reflects on how their once fulfilling career has changed over time:…
15 Tips for Mastering Salesforce Marketing Cloud
Salesforce Marketing Cloud (SFMC) is a powerful tool for simplifying marketing automation and improving customer engagement. We've been working on…
Navigating Programmatic Advertising – David Nelson – Limelight Inc
Mike is joined by David Nelson, Co-Founder and CEO of Limelight Inc, to discuss programmatic advertising. David shares insights from his career,…