Client

LEM Instruments

Objective

Increase awareness of power quality issues across Europe and position LEM as the leader in power quality measurement, helping to make the division an attractive acquisition target.

Activities

A comprehensive PR programme covering seven European countries, with extensive editor outreach; press meetings and conferences held in the UK, Germany and France; a programme of product press releases; and 20 contributed articles placements in one year.

Results

LEM Instruments extended its leadership in the market, despite significant competition activity. Ultimately the main competitor, Fluke agreed to purchase LEM Instruments from the LEM group, achieving LEM’s ultimate objective of divesting the business.