Client

Avocent

Objective

To launch Avocent’s MergePoint Infrastructure Explorer as the world’s first data centre management and planning tool in a single product.

Activities

Napier contacted over 60 key editors and invited them to meet with Avocent spokespeople at regional press tours to discuss this new and exciting product offering. A press release was issued, supported by press meetings, technical days and ongoing editor outreach across all four countries.

Results

This launch was a hugely successful campaign for Avocent and has as a result positioned the company at the forefront of data centre planning and asset management in the minds of key editors; subsequent coverage on similar product offerings from competitors has indicated that Avocent now leads the way. Napier secured 23 face-to-face meetings and achieved 47 items of coverage.