Those venerable consultants at McKinsey have reported that we may be running out of online inventory. Although this report does not look specifically at our industry, it is a phenomenon that we have seen in the European electronics industry. Of course as demand outstrips supply, there is only one possible result: prices moving upwards. Click here for the report (registration required).

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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