Awards are an important part of B2B technology PR and marketing, and we’re delighted that Panasas and Microchip both recently won awards. As any experience PR professional knows, it’s not just the product that is important: getting the entry right is essential if you want to win an award. So we’ve put together a short guide to writing winning award entries. Hopefully it will help improve your chances of getting the recognition you deserve the next time you write an entry!

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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B2B Technology Awards