Fredrik Soderberg has been a popular figure amongst the European media. He has spend 10 years selling advertising in Elektroniktidningen, and was a co-owner of the publication (together with the editors) for more that half of this time. Today, however, he is moving to be Event Manager at the newly built football stadium in Stockholm, Swedbank Arena. We’d like to wish him the best of luck in his new role, and welcome his replacement, Anne-Charlotte Sparrvik, who has been working at Elektroniktidningen with Fredrik, so she will be completely up-to-speed from day one.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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