After our last successful event in April, we are hosting a lunch for B2B marketing professionals with our sister company Peter Bush Communications on Thursday 5th October 2017 at The London Meeting Rooms, Hallam Street, London.

With customer journeys and personas quickly becoming a key element of many B2B tech companies content strategies, our lunch will ask ‘Why should I care about customer journeys?’

A key component of any successful B2B technology marketing campaign is the analysis of customers’ behaviour and the process they go through when choosing products and services. Attendees at our event will learn:

  • How to target your marketing more effectively by using personas
  • How to map the customer journey
  • Using the customer journey to optimise your content marketing
  • Example customer journeys

 

There is a limited number of places to our event, so Register Now and secure your place.

Author

  • Hannah Wehrly

    Hannah’s role will include supporting the team in a variety of areas including lead nurturing, email marketing and content writing. Hannah is extremely enthusiastic and is keen to expand her knowledge, whilst gaining valuable insight into the B2B Technology sector.

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B2B Buyers' Journey and the Sales Funnel