Yahoo! Search Marketing is rolling out a new model, where the success (click rate) as well as the amount bid for an advert contributes to its ranking. So better ads – i.e. those with more clicks – will be cheaper. The new model launched today in the UK. For information on optimising your search engine advertising, contact Napier.

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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