We’ve just publishes a new tip sheet discussing the use of QR codes in B2B marketing campaigns. Are QR codes the right tool to engage B2B decision makers? How important is mobile engagement for B2B technology campaigns? This tip sheet explains why QR codes can be effective, when to use them and how to generate your own codes.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Inbound Marketing for B2B Technology