MQL and SQL Definition Tool

Use this tool to create a robust definition of your Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

 

Napier MQL and SQL Definition Tool
Marketing Qualified Leads (MQLs)
 
What demographic information do you need for an MQL?
Other Demographics Needed
 
Select if there any criteria for the job role (e.g. should be an engineer)
If so, list criteria here:
 
Which industries would qualify someone as an MQL?
 
What behavioural information do you need for an MQL?
 
Actions on website (e.g. filled a form or viewed a specific page)
 
Lead source (if receiving a lead from a specific source automatically makes them an MQL)
 
Email address is confirmed
 
What lead scoring defines an MQL?
 
What other information do you need for an MQL?
 
 
Sales Qualified Leads (SQLs)
 
What demographic information do you need for an SQL?
Other Demographics Needed
 
Select if there any criteria for the job role (e.g. should be an engineer)
If so, list criteria here:
 
Which industries would qualify someone as an SQL?
 
What behavioural information do you need for an SQL?
 
Actions on website (e.g. filled a form or viewed a specific page)
 
Lead source (if receiving a lead from a specific source automatically makes them an SQL)
 
Email address is confirmed
 
What lead scoring defines an SQL?
 
What other information do you need for an SQL?
 
Please enter your details
First Name
Surname
Company
Email *