The Munich court of appeal has overturned earlier court rulings that restricted the branding of Bodo’s Power in the case between Bodo and AGS Media, publishers of PSDE. I don’t think this makes a huge difference to the two titles, as Bodo’s Power has re-branded pretty effectively (and clearly the word “Bodo” is more important to the magazine’s brand than “Systems”!). We understand that there are other issues to be resolved by the courts, and will report on them if they will have an impact on either title. From our point of view, however, the more successful titles in Europe, the better!

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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