Whilst the value of local publications can’t be underestimated, there is a strong demand for international electronics publications that offer something a little different. The success of E&E international is a great example of this: with a circulation of 65,000 copies (50,000 digital, 15,000 pint) and now moving to four issues per year in 2014, the title is going from strength to strength. Much of the circulation is in Asia (especially China) and North America.
In 2014 special issues include Embedded World and electronica as well as a power-focussed issue for PCIM.
Author
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In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.
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