Nurturing and Engagement

We literally write the marketing automation playbook for our clients!

Turning databases into deals – One of our greatest strengths is moving prospects along the marketing funnel by introducing key targeted content and messaging through email and social media based on their activities online.

Working closely with our clients enables us to comprehend their needs and develop a plan to help us decide on the best automation platform and design to execute a successful content marketing campaign.

We work with clients to fully understand their customer acquisition needs, develop a strategic plan, assist in the choice of marketing automation platform (MAP), and design and implement effective and efficient content marketing campaigns.

How Nurturing and Engagement Helps

Accelerating the time to opportunity is important. Research shows that in the B2B technology space, marketers must use technology to recognize and nurture prospective clients from when they show initial interest through to the first sale. To get ahead of the competition, utilizing a marketing automation platform is important to speed up the customer journey to opportunity.

“If you want a raving fan and repeat client, the answer lies in your customer journey map.”

-Michael Hunter

How we deliver the service

Napier’s nurturing and engagement solutions delivers information across all phases of the marketing process, from:

  • Lead Nurturing
  • Lead Scoring
  • Lead Qualification
  • Campaign Analysis
  • Prospect Identification
  • Persona Creation
  • Lead Generation

What makes us different

  • We build the playbook for marketing automation campaigns, enabling the rollout of successful campaigns to multiple countries
  • Napier has an unmatched understanding of the customer journey for B2B buyers
  • We have expertise in a large variety of marketing automation platforms enabling us to give the best advice on what’s right for you