Mike sat down with hosts Barb VanSomeren and Alec Cheung for an episode of The Market Share Podcast. In the episode, Mike discusses:
- The evolving landscape of PR, storytelling, and Account-Based Marketing (ABM)
- Actionable strategies for navigating challenges like measuring PR effectiveness, building brand credibility, and connecting with customers on a deeper level.
- How ABM levels the playing field for smaller companies
- Why diversity in marketing teams drives innovation
- How storytelling transforms customer engagement
- How the growing overlap between marketing and sales in shaping the customer journey
Listen here: https://www.youtube.com/watch?v=R2sQEbB7zr0
