OK, so Electronics World has not really been an influential UK title (hopefully the appointment of Svetlana as editor will change this), but it’s pretty sad that the previous editor felt the need to proclaim his lack of knowledge when he left. Phil Reed has moved to be editor of Creation International, a media title, and is said to have commented, “I’ll get to go to huge international exhibitions and loads of press do’s – but more importantly – I can actually understand what I am writing about!”

It’s good that this really is not typical of electronics editors. The European editors generally really know their stuff, and a few can be pretty scary, with encyclopaedic knowledge of even the most obscure branches of electronics.

Creation International, was originally published as Creation by London-based Townhouse Media, which closed in 2003.

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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