In 1992, Peter Bush, a successful and experienced journalist and marketer, acquired a PR and Marketing Agency and renamed the business Peter Bush Communications. (Find out more about Peter here)

Peter Bush Communications was a high-tech B2B PR and Marketing agency, delivering services to the engineering and technology industry. Key sectors included automation, electronics, test and measurement and factory automation.

In 2015, the business was acquired by Napier and as a result, extended its client base and service capabilities, including its digital marketing offering, becoming a marketing automation partner with Hubspot.

In 2019, the decision was made to merge Peter Bush Communications with Armitage; forming one specialist high-tech PR and Marketing agency with a key focus on the industrial automation industry, combining a team of journalists, electronic and mechanical engineers, and experienced marketing professionals, with a vast amount of market insight and knowledge to drive our client’s commercial success.

On 1st September 2020, the Armitage brand was dissolved, and Armitage was absorbed into the Napier brand.