HubSpot's State of Marketing Report 2020

We were delighted to receive our copy of HubSpot's state of marketing report 2020, which surveyed over 3,400 global marketers, and were excited to delve in for an in-depth look at the latest decisions marketers are making, and the trends we should be seeing this year.

Read on for some great stats and insights into the marketing landscape.

Content Marketing

A content marketing strategy allows you to engage your buyer personas, tailor content for each stage of the funnel, as well as boost brand awareness. So we were surprised to learn that only 24% of marketers planned on increasing their investment in content marketing for 2020.

The report also revealed that video is the number one form of media used in a content strategy, with promotional videos and brand storytelling the most common video type created by marketers. As seen in the chart below, both blogs and infographics are surprisingly quite far behind video in popularity.


Digital Advertising Strategy

As organic channels continue to become more crowded, we've seen many of our clients turn to the paid advertising approach as an effective way to get content in front of the right people.

With 68% of marketers stating that paid advertising is 'very important' or 'extremely important', it's great to see that more marketers are understanding the benefits of a paid advertising approach. The stats also show a promising future of the right goals being put into place to achieve success, as 33% of marketers revealed they were using paid advertising to increase brand awareness, whilst 24% use advertising to impact direct sales.


Websites and SEO

Websites have become increasingly important in communicating with your audience, and the goal should be to create a concise and effective user experience; so it was great to learn that 68% of marketers would be investing in a website upgrade in 2020.

The report also provided insight into the tactics marketers have found to be the most beneficial in improving site performance and ranking, with optimizing mobile performance coming out on top. Other key stats also revealed an encouraging future for SEO, stating that:

  • 55% of marketers consider SEO either 'very important' or 'extremely important' to their overall marketing strategy
  • Over 52% of marketers are investing in technical SEO updates to their website
  • Roughly 50% of marketers consider their SEO tactics to be 'very effective' in helping them achieve marketing goals

Email Marketing

Email is still alive and well, and marketers are continuing to see some great results when implementing email marketing in their strategy, with a staggering 80% of marketers seeing an increase in email engagement over the past 12 months.

Interestingly, promotional emails are the most common email type that marketers are investing in, and message personalization is seen as the number one tactic to improve email performance, followed closely by mobile-friendly emails and email automation campaigns.


Additional Findings

The report also uncovered some interesting findings on different areas in marketing, revealing that the top priority for marketers in 2020 is “generating leads”, as 61% confirmed that their company is currently using ABM.

68% of marketers say their business uses automation in some way, but of those who are automating marketing, only a shocking 23% are automating their content delivery.

Although the report has revealed no major surprises, it's encouraging to learn that our thinking of the future of marketing aligns with the data. The use of video has continued to become more effective, and both ABM and marketing automation is on the rise with progress still need to be made in automating content. It's also great to see SEO being viewed as such an important tactic to assist with growth.

To read the full report, you can download your copy by clicking here.




New Platform Announced is a new online platform, providing the latest news, articles and updates from the oscilloscopes industry.

The platform is a sister publication of All-about-Test and features an 'Oscilloscope KnowledgeBase', which provides readers with a comprehensive collection of whitepapers, application notes, YouTube videos, webinars and other application-oriented information. 

With more than 60 documents and videos already available, the KnowledgeBase provides users with in-depth information from several different oscilloscope suppliers. 

Here at Napier, we are always pleased to see a new platform being launched to inform the industry, and it's great to see that will be able to provide users with the latest information from several oscilloscope suppliers in one place.  

To view the website, and KnowledgeBase please click here. Announces New Ownership has announced new ownership, with the online flagship site having recently been sold to The Engineering Network Ltd.

Launched back in 2007 by engineer Jonathan Severn and his business partner Geoff Lock, the website has established itself as an industry-leading site for thousands of machine builders across the UK, and its associated monthly newsletter is dispatched to more than 4,000 opted-in machine builders.

Moving forward, the platform will be handled by a new publisher and editor, Mark Newby, an engineer with almost 4 decades of experience in the engineering press field.

Commenting on the sale, Jon Severn said “I am delighted that is in such good hands. The new owners know the publishing industry inside out and, most importantly, they also understand the engineering market. There is no doubt that has a great future ahead of it with Mark Newby at the helm“.

“The platform has commanded respect from the machine-building community and those who supply it from the day it was launched" added Mark Newby. "When I owned a leading engineering event, The FAST Exhibition, was always the biggest producer of quality visitors to the events, year after year. Few would argue that has a first-class reputation amongst the audience it serves, and those who sell to them. Jon and I have known each other for a long time and it is a privilege to be continuing and building upon the excellent work he and Geoff have begun."

We look forward to seeing the direction Mark will take with the site, and wish both, Jonathan and Mark, the best in their new endeavours.

A Napier Study: The Impact of COVID-19 on B2B Technology Marketing Budgets

In May 2020, Napier conducted research to understand how the COVID-19 crisis was affecting B2B Technology companies' marketing plans, investigating the likely impact COVID-19 would have on budgets, as well as the changes in tactics that would need to be adopted in order to adapt to the crisis.

We are pleased to share with you our final report, which analyses our results and reveals surprising outcomes, such as the unexpected result that many marketers expect to increase their budget as a result of the crisis.

Our study also highlights the budget decisions B2B marketers are making for the second half of 2020 and provides insight into:

  • How B2B marketing budgets are being affected
  • Key changes in the allocation of budget
  • The move to focus on online activities

To download your copy of our report, please click here. 

Alternatively, you can also register for our on-demand webinar, which provides insight into what other B2B technology marketers are doing, in order to help you make better decisions.

If you have any questions on our results, please don't hesitate to get in touch, we will be happy to provide answers to any queries you may have.

German Publication photonik Launches English Website

German publication photonik has announced the launch of its English language website, Laser and Photonics, which will cover topics such as optoelectronics, and opto-semiconductors including sensors and LEDs, machine vision, data communications, 3-D printing, PCB manufacturing and lithography.

Similar to its German sister site, the website aims to address development engineers and the users of photonic products throughout the industry and within science. A monthly newsletter is also being sent to users highlighting the latest events and innovative developments in the field of Optical Technologies, as well as upcoming events and new products.

With the optoelectronics market only featuring a small number of publications, it's great to see a big publication such as photonik make the decision to launch an English language website and expand its reach further outside of Germany.

A Napier Webinar: The 7 Marketing Automation Campaigns that Should get you Promoted

It’s no secret that when used right, marketing automation platforms can produce fantastic results; and the key to success is to implement campaigns that find the balance between only scratching the surface and over-engineering the activities for little or no additional return.

Without the right campaigns, marketing automation platforms can easily become overly complex and difficult to manage. But if you get the campaigns right, you will quickly see the fantastic results marketing automation platforms can deliver.

Napier recently held a webinar 'The 7 Marketing Automation Campaigns that Should get you Promoted', which provides a great overview of the campaigns you can implement for specific situations. We address:

  • Why simple campaigns are often the most effective
  • A walkthrough of 7 marketing automation campaigns that should get you promoted
  • An overview of some other great campaigns for specific situations
  • Why the campaigns you create, and not the tool you use, really matters

Register to view our webinar on demand by clicking here, and don’t hesitate to get in touch and let us know if our insight helped you.

Success for PCIM Europe Digital Days 2020

We were delighted to hear about the success of PCIM Digital Days, which recently took place as a replacement for PCIM Europe 2020.

The two-day online event saw over 4,506 suppliers and users participate on the online platform, with a total of 74 exhibitors, who were able to showcase their company profiles and product innovations while interacting with users.

The event featured a comprehensive lecture programme, and participants were invited to interact via matchmaking sessions, a business speed dating event, as well as via an after-work hour session with 25,700 conversations taking place in total.

"We are very pleased with the success of our “PCIM digital days”, commented Petra Haarburger, Managing Director of Mesago Messe Frankfurt GmbH. "However, the personal encounter remains important and cannot be replaced digitally, which is why we look forward to PCIM Europe next year in Nuremberg, however, we are convinced that digital formats will continue to be a useful addition in the future".

Here at Napier, we think it's great that 'PCIM Digital Days' went ahead for 2020. Although interaction can not be replicated to the level you can achieve at a face-to-face trade show, 'PCIM Digital Days' offered the best alternative and was able to provide a platform that the power electronics industry could use to get updates and network with fellow professionals during the current pandemic.

PCIM Europe has confirmed that the 2021 event will be taking place as a real-life event from 4th-6th May 2021 in Nuremberg.

Latest Updates from German Publisher Huethig

We were delighted to receive several updates from German publisher Huethig, which has been busy extending its digital offering, as well as saying goodbye, and welcoming new members to its editorial team.

Editorial Updates

Huethig has welcomed Petra Gottwald to the team, as the new Editor-in-Chief of trade journal productronic. Petra joined the team earlier this year, replacing Marisa Robles who has moved on to a new job in the industry. Petra is an engineer, with more than a decade of experience in print and online publishing, and has a background in textile technology and mechanical engineering.

The publishing house has also recently said goodbye to Hans Jaschinski, who retired as Editor-in-Chief of elektronik industrie at the beginning of July this year. Hans has handed over his role to Alfred Vollmer, who has been working alongside Hans for the last few years and will now be responsible for the trade publication, with support from the editorial team.

We look forward to seeing the direction Petra, and Alfred take the publications in, and we wish the best of luck to Hans in his retirement.

Digital Versions Available of all Huethig Publications

As the COVID-19 pandemic hit the globe, Huethig launched digital versions of their publications including AUTOMOBIL-ELEKTRONIK, elektronik industrie, elektronik journal, emobility tec, IEE and productronic, which have been available to readers since March 2020.

With no requirement to register online for access to the magazines; here at Napier, we think it was great that Huethig were able to act so quickly, and were able to deliver a digital option to their readership from the beginning of lockdown. To view all digital versions of the publications, please click here. 

Launch of App

Huethig has also shared news of the launch of its all-electronics app. Available on both IOS and Andriod, the app has been designed as a digital extension to the portal.

The app allows readers to access Huethig's digital magazine archive and features a search function with bookmarks as well as the opportunity to access videos, images and audio files. The user is able to download the magazine to read offline, and moving forward editorial articles in the magazines will be able to present further information via a page scan, which will provide direct access to other websites, PDF documents and videos.

For a direct link to download the app, please click here. 


A B2B Ignite Session: 6 Things to Consider When Choosing Your Martech Stack

I was lucky enough to recently attend the B2B Marketing Ignite event over a period of 3 days, attending various sessions on topics including ABM, branding, data insights and the Martech stack.

One session that stuck out for me was a presentation by Kirsty Dawe, CEO at Webeo, who is a marketer turned vendor. Her presentation titled 'The 2020 Martech Stack', shared some fantastic insights in what marketers should really be considering when choosing their own Martech stack for the year. With 1000's of suppliers to choose from (you only need to look at the Martech 5000 to understand how many), it can be hard to narrow down which supplier is the best fit for your company.

CMO's currently spend 26% of their budget on their Martech stack, but with only 58% using it to their full potential, the right choices need to be made to ensure you not only get the best match for your company but that you also choose the technology that you are able to use to its full capabilities.

Here are the 6 top things you should consider when choosing your Martech stack:

Decide What is the Most Important 

It's important to map out what you are looking to achieve. For example, are webinars going to be a big focus? If yes, then you need to make sure you invest in a good webinar software. Is marketing automation a focus, or is it actually just email marketing you are looking to do? Make sure you understand the differences between a full marketing automation platform like Marketo, compared to Mailchimp which is all you would need for email marketing.

Use Specialists to Your Advantage
When choosing the technologies/platforms for your Martech stack, you should ensure you choose the platform that has the right specialist to help you. Take time to understand how the specialists can help, although you will want to learn the system, a good specialist will help train your team, while also taking responsibility for the most important parts. This is a great advantage into getting your system up and running quickly.

The Biggest Suppliers aren't Always the Best
Although it can be easy to pick the biggest suppliers, that doesn't always mean it is best for you. It's important to remember what is the problem you are looking to solve? Ask yourself who can solve this best? Often companies will go for the biggest supplier, but then will find 3 months down the line they aren't the best fit. Find out which suppliers have proven success with clients like yourself, and make sure they understand what you are looking to achieve.

Do you Have the Time to Commit?
Suppliers often believe that for companies to be successful, and get the platform up and running efficiently, they need to be able to commit to the first 45 days. Don't choose a platform that you don't have the time to invest in. Why spend the money, if you have to stop onboarding halfway through due to other priorities? Technology in your Martech stack can provide fantastic results, but only if you invest the time to get it working properly.

Always Have a Back-Up Technology Owner
You should always have more than one person in your team who understands how to work the technology. This will avoid any awkward situations, such as if a person leaves to move on to a new job, opening the potential risk of the system going unsued for several weeks or months, while someone new gets up to speed. Ensure you have a team big enough to include a 'back-up'; someone who knows enough to carry on the job and help avoid your company waste money on an unused platform.

Use Agencies to Your Advantage
Agencies can be great allies when dealing with suppliers. Look to choose a supplier that will be happy to work with your agency. This will be hugely beneficial to your company, as it will ensure that stuff gets done and can help take tasks off your plate when you get to busy.

EE World Online Welcomes Jeff Shepard as Lead for Power Electronics Vertical

We were surprised to hear the news that Jeff Shepard has joined the team at EE World online, as a contributing writer focusing on power electronics technical content for EE World's Power Electronic Tips site.

As the founder of The Darnell Group and Darnell Research, Inc., Jeff has extensive experience writing about power electronics, having launched the PowerPulse website in 1999, the first daily news website for the global power electronics engineering community. Additionally, he published The PowerPulseDaily newsletter, which covered the latest technology and industry developments in all aspects of power semiconductors and power electronics.

“Jeff is a highly recognized and respected industry source on power electronics technology,” commented Aimee Kalnoskas, Senior Editor, EE World. “He joins the ranks of other experienced EE World authors including Executive Editor, Lee Teschler, Senior Editor, Martin Rowe and contributing writer Bill Schweber, to develop content creation for our audience of electronics design engineers challenged with keeping pace with increasingly complicated power technologies.”

We understand Jeff's move relates to the news of PowerPulse having been sold to another publisher, and we will let you have more information when it is announced publicly.

We wish Jeff the best of luck in his new role and look forward to reading some of his content on the website in the near future.




Napier Launches Marketing Automation Naming Convention Tool

Here at Napier, we understand that there are various elements a company has to consider when onboarding to a new marketing automation platform, and often companies are so eager to get going that they don't stop to think about the simple tasks such as naming conventions.

Whether you are someone who has worked with marketing automation for a long time or someone who is new to automation, a common theme we often hear is that they wished they had taken the time to set up a naming convention from the beginning.

It's important to decide on an internal naming convention that the entire team will use. This will ensure organisation across the entire company and will provide a streamlined view of all your assets, allowing for quick filtering to find exactly what you are looking for.

As the system becomes more complex with further elements, your organised naming conventions will allow you to provide insightful reports, and clearly identify which asset is performing the best; as well as reducing the error of risk, if you are sending multiple emails in different languages.

Napier's Marketing Automation Naming Convention Tool provides a clear layout of what your naming convention could consist of. All you need to do is fill in the relevant data and watch the tool do the rest! Try it out now, and get it in touch to let us know if it has helped you.

You can view Napier's full range of online marketing tools here.

British Engineering Excellence Awards Rescheduled for 2021

Mark Allen Group has announced the decision to re-schedule the 2020 British Engineering Excellence Awards (BEEAS) to next year.

Now taking place on Friday 26th March 2021, the decision to re-schedule stems from the disruption caused by the COVID-19 pandemic, and the wish to celebrate and reward the remarkable achievements in the industry at a more appropriate time.

Paul Fanning, Editorial Director of MA Business, commented: “Having celebrated the 10th anniversary of the BEEAs in 2019, it feels painful to know that we won’t be holding an event in 2020. However, this decision has been taken in the best interests of our guests, employees, and entrants and that has to be our priority. With that in mind, we found ourselves with little alternative other than to postpone. With the UK likely to have some disruptive social distancing measures in place for some time to come, our plan at Mark Allen Group is that by postponing the awards, we will give our industry the time it needs and create the ideal opportunity for us all to celebrate the achievements of engineering designers together next year."

This decision will be an unsurprising one for the industry. With the future of social distancing still uncertain, we are seeing more and more events postpone to next year, in the hope that we will be able to gather together once more and celebrate the fantastic achievements within the industry.

Entries for the awards are still open, with voting due to close on Friday 4th September 2020. To find out more about how you can enter, please click here. 

Power Systems Design Host Virtual PSD Power Panel

Power Systems Design (PSD) recently held a 'Virtual PSD Power Panel: Standing Out from the Crowd' webinar, which took a deeper look into GaN and SiC products; and focussed on a range of companies that detailed their own unique products and the benefits that they will bring to the next generation of power designs.

Key speakers included companies such as WolfSpeed, Analog Devices, and Infineon Technologies, with the webinar covering:

  • How driving GaN/SiC devices can be a challenge, and how to overcome it
  • An overview of applications powered by silicon carbide and the technology's capabilities
  • How advancements in SiC technology helped create the lowest on-resistance SiC FETs
  • How GaN can be amazingly robust to AC line swells, surges and fast transients

The webinar is now available on-demand, and you can register by clicking here. 

EETech Unveils 'Industry Tech Days' Virtual Conference

EETech media has unveiled its virtual conference 'Industry Tech Days', which will be the largest ever virtual trade show and conference for electrical engineers.

Due to be held from 31st August to 4th September 2020, the five-day event will transform the community-driven website All About Circuits into a digital expo floor, allowing attendees the opportunity to step into the traditional trade show environment from the comfort of their own home.

Exhibitors will have digital “booth” landing pages on which to showcase their content, and these booths will provide live interactions through which community members have the opportunity to learn about new products and pose questions in real-time to engineers at their preferred suppliers.

The event will feature 30 plus live sessions, spanning hundreds of topics across 15 premium event tracks which include cybersecurity, IoT Connectivity, Embedded Systems, and Test & Measure Innovations. The virtual platform will also offer participants the opportunity to participate in fireside chats, panel discussions, and specific product training courses.

“In-person events in the foreseeable future will be heavily reduced and limited,” commented Adam LaBarbera, co-founder and CEO of EETech. “Our goal is to replicate the traditional, in-person trade show experience in an internet-suitable format. We want our community to gain significant value from the experience and interaction.”

With a focus on providing content around 'hot' topics of interest for All About Circuits users, EETech's 'Industry Tech Days' will certainly be an extremely informative and community-driven event for the industry, with attendees able to discover and access the same high-quality and relevant content they could expect at a normal trade show.

To find out more information, and who you should contact to discuss exhibitor opportunities, please click here.

Elektronik World of Solutions Virtual Trade Fair Announced for July 2020

WEKA FACHMEDIEN publication's Elektronik and Elektronik Automotive, have announced Elektronik world of solutions a virtual trade fair due to take place from 20th-31st July 2020.

The fair aims to offer companies within the embedded industry a new opportunity to network and exchange information with fellow professionals. As an exhibitor, companies can set up their virtual stands to present product innovations, and visitors can use live chats to get in touch with exhibitors in real time.

The trade fair will also feature a digital exhibitor forum, where exhibitors are invited to share further information via a detailed presentation in a specific speaker slot.

Exhibitors will also receive all contact details of stand visitors, the participants from their speaker slot, and contacts from chat requests, all in compliance with GDPR.

As trade shows continue to be a thing of the past in this new COVID reality, we think its great to see further publications jumping on the virtual bandwagon, and we look forward to hearing the industry's viewpoint on the fair once it has taken place.

For more information and to find out how you can participate please click here. 


Editor-in-Chief Hans Jaschinski to Retire

We were sad to hear the news that Hans Jaschinski, Editor-in-Chief at elektronik industrie will be retiring after 35 years at the publication.

With two engineering courses in communications engineering and industrial engineering, Hans started his career at Siemens AG in Munich, before moving to the elektronik industrie publication in 1985.

Hans will be handing over his role to Alfred Vollmer, who has been working alongside Hans for the last few years and will now be responsible for the trade publication, with support from the editorial team.

Mike, Managing Director at Napier commented "Hans Jaschinski was one of the great gentlemen of the electronics industry. His expert knowledge and charming manner allowed him to ask great, and sometimes challenging questions to get to the bottom of a story while remaining one of the best-loved electronics journalists in Europe."

We wish Hans all the best for the future, and a happy retirement!

Electronic Specifier Reveals Virtual Trade Show for September

Electronic Specifier has revealed it will be hosting a virtual trade show 'Electronic Specifier Expo' which will showcase the latest products and technology trends from the industry.

Due to take place on September 1st from 9am-6pm, the virtual event will offer attendees the opportunity to hear from a wide range of industry experts who will be sharing the latest products, technologies, and solutions in the industry, as well as contributing to an informative programme of webinars and motivating talks.

The event will include a packed agenda, with a number of halls and webinars focussing on topics such as Industrial, IoT, Automotive, and Healthcare. Attendees will be able to look closely at the featured companies and products exhibited, and will also have the opportunity to view content from specific industries from the last 6 months.

Electronic Specifier is the latest to join a list of publications hosting their own virtual event. With the current COVID-19 pandemic, publications are doing their best to replace trade shows, and we look forward to hearing feedback on what we are sure will be a successful virtual event for Electronic Specifier.

WNIE Launches Open House

What's new in Electronics Online (WNIE) has announced the launch of its 'Open House' platform, introducing a new method for companies to reach key contacts and promote their businesses.

With the current COVID-19 pandemic affecting usual working practices, the industry has had to adapt to a new way of sourcing new products and services; and to meet this need, WNIE has launched WNIE Open House, a virtual platform which showcase's companies expertise or products. With a series of fortnightly virtual showcases, the 'Open House' offers companies the opportunity to share content such as product launches, webinars, technical demonstrations, or technical articles.

Companies can choose when to go ‘live’ within the designated time and the slot is then promoted to the WNIE database via weekly newsletters; daily social media feeds and dedicated e-shots, with the content then hosted on the WNIE website after the showcase date.

WNIE is another great example of the industry adapting to the new current reality, and offering companies digital replacements to the opportunities they have lost in the absence of face to face meetings and trade shows.

For further information on the 'Open House' and how you can take part, please check out the website, or call +44 1428 609 382 to find out more.



PCIM Europe Confirms 'PCIM Europe Digital Days'

Earlier this year, it was confirmed that due to the COVID-19 situation, PCIM Europe would be unable to take place as planned, and would be replaced by a digital alternative. 

PCIM Europe has now confirmed that 'The PCIM Europe Digital Days' will be taking place as a virtual event from 7th-8th July 2020. The event will cover the latest innovations and developments in the field of power electronics, with a total of more than 250 video-on-demand presentations and interactive live discussions available free of charge.

Over the two days, the virtual event will offer suppliers and users the opportunity to expand their knowledge and professional network, with an online conference program, featuring presentations from international experts from industry and academia, covering key development trends in power electronics.

Taking part in the 'PCIM Europe Digital Days' is free of charge for users and companies can participate in the form of a digital exhibitor profile, through sponsoring or by providing a presentation on-demand. More than 50 companies have already confirmed their participation, including Infineon, Rohm Semiconductor, Mitsubishi Electric, Varta, and Wolfspeed.

The agenda features three main keynotes including Robert Plikat, Head of Subdepartment Power Electronics at Volkswagen in Germany, who will present 'Trends in Automotive Power Electronics Discussed at Audi's first full Electric Drive Train'; as well as Ahmed Elasser from the GE Global Research Center in the USA who will present 'Battery Energy Storage Systems: Past, Present, and Future', and “Innovative Data Center Power Solutions” by Roland Hümpfner from Huawei Technologies in Germany.

The Industry forum will cover research and development topics such as 'EV/HEV Cost vs. Performance Trade off: A Battle on Multiple Fronts for Power Electronics', whilst the virtual E-Mobility forum offers exclusive insights into the latest product innovations in the field of power electronics for electric mobility.

With the virtual event devised to be interactive, users have the opportunity to ask questions, take part in voting, or join live discussions via video chat. Participants will also be able to contact each other via the matchmaking function of the Talque digital event tool. This is possible both for participants with each other and with speakers and representatives of participating companies.

It's great to see that PCIM Europe will be able to go ahead in the best way possible for 2020. With EETech's 'Industry Tech Days' also due to go ahead in September as a potential replacement to PCIM, virtual events are able to offer attendees the opportunity to learn the latest in the developments of the industry and still network with fellow professionals.

We look forward to hearing feedback from users, on what we are sure will be a successful event for 2020.

For further information on the event and how you can register, please click here. 

Electronic Specifier Announces New Podcast Series

Electronic Specifier has announced a new podcast series, 'Electronic Specifier Insights', which provides listeners with a quick but detailed update about the current progress of the electronics industry, in this current COVID-19 climate.

The podcasts cover a wide range of content, including a look into the current technologies shaping the new world, reviews from all the top electronics show, and the latest product releases.

With 8 episodes already live from the series, listeners can access the podcast via all major streaming services, or via their website.

Podcasts are a tactic we have seen several publications start to use since lockdown has begun, and it's great to see Electronic Specifier using their platform to provide updates on different areas within the electronics industry, which will surely be an interesting listen for readers.



New Publication ELETTRONICA-TECH Launched

We were delighted to receive the news of a new publication ELETTRONICA-TECH, which has been launched following the recent acquisition of ELETTRONICA AV, and aims to create a community dedicated to the digital transformation of four pillars: Innovation, Electronics, Communication, and Security.

The ELETTRONICA-TECH website will provide solutions, insights, and updates for electronic designers, system integrators, and general technicians; whilst the community approach will allow readers to interact with the editors directly, and each registered user will be notified every time an article is published on the site.

The website will offer specific marketing automation features, with an 'Active lead generation' and 'Passive lead generation' approach. Both lead generation approaches will score visitors upon registering on the website and will monitor the number of visits, as well as interactions with the articles including comments and reviews.

The 'Active lead generation' approach will include an interactive pop-up that will show after being on a specific page for 30 seconds, asking the reader for further information. The sponsor of the page/article will then receive the qualified lead's details, including name, email, score information, and if they require any further details on the product or company.

In contrast, the 'Passive lead generation' approach will not include a pop-up but will store the activity of registered visitors, and the sponsor will again receive lead information including name, email, and score details based on who clicked on the specific article.

With plans for the magazine to be developed and produced by industry professionals, ELETTRONICA-TECH will work alongside ELETTRONICA AV under publisher FW Communication, to cover the entire market from economic, financial, methodological, and business issues, to thematic insights on technology. This will enable the magazines to reach and assist with the needs of two different target audiences: managers and designers.

We think it's great to see a new publication being launched in these unusual times, with a unique and interesting perspective to provide results via automated lead generation tactics. We look forward to seeing the direction the publication will take moving forward.

WNIE Launches WNIE Radio

What's New in Electronics (WNIE), has launched WNIE Radio, inviting companies to participate in an interview and discuss the latest updates or news in a pre-recorded podcast/radio discussion.

The podcast is promoted via WNIE's website, newsletter and social media channels, and is available on Apple Podcasts, Google Podcasts, and Spotify. The first podcast is already live, featuring an interview with Kaitlyn Dotson, Vice President at CalcuQuote.

At Napier, we think it's great to see WNIE launching its own podcast. With WNIE TV already established, but unable to take place due to COVID restrictions, the launch of their podcast seems to be the perfect replacement, allowing them to continue providing new content to their readers in a safe way. We look forward to listening to future episodes, as the podcast continues to grow.


IET Innovation Awards Now E&T Innovation Awards

The IET Innovation awards has announced its rebrand to the E&T Innovation awards for 2020.

The re-branding stems from IET's award-winning monthly magazine E&T, which covers all areas of engineering and technology through exclusive news, features, analysis, and announcements. The move aims to align the E&T magazine, with the innovation awards, in order to further showcase the fantastic innovations happening around the world.

The deadline for entries is the 3rd of July, and the categories available to enter can be found on its website here.

Good luck to everyone entering, and we look forward to seeing who makes the shortlist when it is announced in September later this year.



Napier's Webinar: Tips, Tricks and Best Practices for LinkedIn

Social media continues to play an increasingly important role in communicating with customers, especially in the current climate of the COVID-19 pandemic. In the B2B industry, LinkedIn is arguably the most vital platform to connect and engage with your audience; yet we often hear marketers ask how do I market successfully on LinkedIn?

Napier recently held a webinar 'Tips, Tricks and Best practices for LinkedIn', which covers what you can do to be successful on the platform. We address:

  • How to get results from your LinkedIn profile
  • Optimising your company page
  • The top 5 tips, tricks and ideas for LinkedIn

Register to view our webinar on demand by clicking here, and don't hesitate to get in touch and let us know if our tips helped you!

DPA Introduces Essential Suppliers List

Design, Products, and Applications (DPA) has introduced an essential suppliers list, which features companies who have confirmed they are business as usual during the COVID-19 pandemic.

The directory is designed to inform DPA's readers about companies supplying essential components and provide important information that will enable readers to continue their day-to-day operations through these uncertain times.

The supplier's list is free to join, and companies can enquire about being included by contacting

To view the suppliers' list, please click here.