Darnell Group expands social media presence on LInkedin
Darnell Group, publishers of www.PowerPulse.net and www.SmartGridElectronics.net is launching a new and improved social media presence to compliment the redesigned PowerPulse.Net website. Interestingly the focus is on LinkedIn, with the day's lead stories being posted to the company's LinkedIn page. The promise is that the page will deliver the hottest power stories before the newsletter is emailed, giving you a chance to be in the know before your colleagues.
The Napier Approach Explained
We believe that applying the right process lets our team do their best work. We often talk about our four-step approach: Determine - Focus - Deliver - Enhance. But what do we mean when we talk about these stages? Well we've created a video to explain why our approach is different from other agencies, and why it will help you achieve your marketing goals. Please enjoy viewing this new video!
Tip Sheet Explains the Facts and Figures of Video Content Marketing
Video content has been growing steadily over the last years, and has quickly become a must for B2B businesses. A massive 93% of marketers now use video in their campaigns, with 92% watching B2B videos online.
As no stranger to creating video content marketing, with our own Napier YouTube channel, we decided it was time to address the vast amount of data that explores the continual yearly increase in video marketing. Top industry sites and big players like YouTube, analyse video engagement and are more than willing to share their findings.
Our Video Content Marketing Tip Sheet highlights the key metrics and trends for video marketing, and we want to help you become inspired, to get started or freshen up your approach to video as a useful and realistic campaign medium. From video engagement to social media and video, our Tip Sheet has all it, to ensure you use video content to your advantage.
Click here to download the full version of our Tip Sheet ‘Facts and Figures of Video Content Marketing’.
Understanding the Importance of Video...
Do you know about Napier's Video Editing Capabilties? Discover what we can do:
https://napierb2b.com/2017/07/napiers-video-editing-capabilities/
PCIM Europe 2018 Call for Papers Now Open
PCIM’s European Conference 2018 has launched its Call for Papers, inviting experts from across the industry to get involved.
The conference prides itself in forming a platform for experts to exchange specialist knowledge and learn about the latest results and developments in the field of power electronics. For 2018, PCIM has taken their call for papers one step further, inviting experts from the industry and academia to apply for a lecture or poster presentation, and become a part of the conference program.
The deadline for submissions is the 16th October 2017, and the winner will receive a best paper award at the PCIM Europe Conference opening ceremony, alongside 1,000 euros and a paid trip to PCIM Asia 2019 in Shanghai.
To find out further information and how to submit your paper, please click here.
Google Updates Meaning of AdWords "Exact Match"
From the 1st April 2017, Google AdWords initiated changes to the way in which close match variants work on exact match keywords. The introduction of this change will see an expansion of close variant matching, to include the rewording and reordering of exact match keywords. In an effort to make it easier to reach consumers in different ways they search.
This change has been met with mixed reviews, with writers such as columnist Adam Levy summing up the problem in one simple sentence, that this change will affect “two major parts of what we advertisers have historically loved about exact match: preserving word order and keeping out filler, or “function,” words”. With an air of uncertainty surrounding this change, combined with the previous resistance of the introduction of close variants in 2012, it is no wonder companies are worried about the impact this change will have on their accounts.
But not to worry, for as Google’s trust in machine learning continues to grow, there is the belief that advertisers can let the algorithms take over, allowing them to focus more on other aspects of their companies. The positives continue to grow as writer Ginny Martin explained how Google pronounced that their early tests “indicate advertisers could see up 3 percent more exact match clocks on average while maintaining comparable click-through and conversion rates.”
Google is also attempting to soothe advertisers concerns, stressing that they will not change the word order or function words in exact match, if it would alter the meaning of a consumers query. With this matter resolved, it is hard to ignore the benefits this update holds for advertisers. This expansion, will grant reach for advertisers to target audience’s they never could before, as well as preventing them from having to create large lists of keywords, a vital time-saving aspect.
Although this change might take a while to adjust too, savvy companies will know how to make the most of this update, ensuring they stay in control by revisiting not only their keywords but also their negative keywords, to guarantee exact match is making as much impact for them as possible.
Results are out for the Engineer’s Social Media Report
IEEE Engineering360 Media Solutions, recently conducted its annual ‘Social Media Use in the Industrial Sector’ survey. The online survey, which results were released in the Engineering360 Research Report, looked at a broader engineering section, and asked engineers and technical professionals in the industrial sector about their frequency of social media use, which social media platforms they prefer, and what work-related activities they perform on social media.
The US based survey targeted 850 respondents who are a mixture of engineers and technical professionals, and although there were no outstanding results from the survey, there were still many interesting findings that are worth the attention.
A fascinating finding from the survey is the position social media has established in the industrial sector. As social media has evolved into a reputable media channel, more engineers and technical professionals are beginning to rely on its online services. LinkedIn is the most popular platform among the sector, with a staggering 65% of engineers and technical professionals maintaining an account on LinkedIn. Significantly, the age group 18-34 years old, maintain accounts on nearly all platforms, including Facebook, Twitter and YouTube. Delving further into the results, 54% of respondents use social media to find product reviews, whilst 43% use social media to find out expertise.
Although social media’s postion is slowly becoming more important in the industrial sector, the results reveal that it is not a leading channel or prime concern for engineers and technical professionals. 55% of respondents considered social media to have too much noise and not enough substance, whilst 64% believe social media is inefficient when compared to other methods such as search engines, supplier websites and online catalogs.
It seems the industrial sector is reluctant to accept the full benefits of social media and integrate it fully into their work activities. Yet, with the steady increase of young engineers and technical professionals joining the industry, with a massive 66% of respondents in the 18-34 group using the popular channel of YouTube for work-related purposes, it is hard to argue against social media making a bigger impact on the sector in the years to come.
Electronics Bulgaria Celebrates 5th Anniversary
Congratulations to Electronics Bulgaria who are celebrating their 5th Anniversary, having launched in 2012.
Electronics Bulgaria is the largest Bulgarian web portal for Electronics, providing specialized information on products, technologies and know-how services for the industry. It provides daily, up to date expert and valuable information for professionals working in the industrial sector in Bulgaria.
As one of the 11 specialized portals in the group IndustryInfo.bg, which holds 90,000 monthly readers and 20,000 subscribers, the Bulgarian web portal has become a popular and very useful source of information for professionals. Due to Electronics Bulgaria’s content and focus, the portal has been formed as a unique media channel connecting specialized companies with their target audiences.
We wish Electronics Bulgaria the best of luck for the future, and may their success continue.
2016 Data Protection legislation roundup
2016 was an important year for data protection. Although many marketers still find it hard to believe that legislation will determine to whom they can and cannot send emails, some found out the hard way as regulators across Europe dealt out some significant punishments.
How up to date is your data protection knowledge? Do you remember the implications of these things that happened in 2016?
- Privacy Shield (the replacement to Safe Harbor)
- The General Data Protection Regulation
- The impact of Brexit on data protection
- Digital Economy Bill
- e-Privacy Directive (which bizarrely didn't get any privacy as a draft was leaked)
Check out the review of data protection in 2016 by Osbourne Clark to find out more about what happened last year, and how it will change your marketing in 2017.
Even electronics engineers can't avoid social media!
The Mind of the Engineer survey 2016, revealed results that everyone at Napier expected: an increase in the use of social media. As the world continues to become digitalized, many no longer have a choice, and it is expected to use digital tools to help yourself learn, and expand knowledge on a new subject.
Mobile consumption of technical data has seen a huge rise in the last two years, with smartphones and tablets increasing by 15% in Europe, and a massive 32% in China. This is due to the newest generation taking hold of the world, introducing smartphones into every aspect of life. As social media becomes a must have, engineers are turning to social media sites to ensure they stay up to date.
YouTube has grown in popularity by more than 35% in the last two years, as the importance of video is becoming increasingly evident for engineers. YouTube doesn’t just provide a platform to upload blogs, tutorials or videos, it also presents the opportunity for engineers to learn new material from a variety of sources. 87% of respondents use YouTube regularly to view a video or blog post, as well as to look up and discover new or emerging technology. Although video is now crucially important to any business, due to 4 billion videos viewed daily across the world on YouTube
Surprisingly, use of LinkedIn has dropped by a massive 10% in two years. This is particularly surprising as some of our clients have found campaigns on LinkedIn to be particularly effective. Despite the fall in usage, we believe it will continue to be an important part of any business’s social media presence.
As more young engineers are being introduced into the industry, it seems inevitable that engineer’s presence on social media will continue to rise. As social media sites such as Facebook, Twitter and especially YouTube grow in popularity among young engineers, this survey has presented the engineering industry as having new opportunities and therefore having no choice but to embrace the digital age.
E&E Kompendium call for papers
E&E Kompendium 2018, the annual reference book for electronics & electronic development is looking for technical papers for its 2018 edition.
The E&E Kompendium is a crucial source of knowledge for specialists and engineers involved in the development of modern electronics products as well as executives, decision makers and technical managers in electronics & electronic development.
To share your knowledge in this unique reference book you can submit your abstract by 20th march 2017 via email f.streifinger@publish-industry.net or using the online form which can be found here: http://www.industr.com/EuE/Call-for-Papers
For more information about the E&E Kompendium see this flyer
Typical Metrics for LinkedIn Advertising Campaigns
One of the most common questions we get asked by clients is "How do we compare to other clients?" Knowing whether your campaigns perform better than similar companies running the same tactics is a really useful indication of the effectiveness of your marketing activities. Often, however, it's hard to get benchmarks against which you can compare. No one likes sharing their stats - at least not before they know they are in the top quartile of performance!
LinkedIn is one platform where we've seen significant success when both working for clients and promoting the agency. But it's hard to know whether the campaigns are doing well as there is fairly limited data available. So I was delighted to see a blog post from our LinkedIn sales consultant, Felim McMahon, that explains Benchmarking and Optimisation for LinkedIn Advertising.
In the post he gives the following very useful benchmark statistics for different "well implemented" paid campaigns on LinkedIn:
Sponsored Content
Minimum: 0.30% CTR
Range: 0.35%-0.45% CTR
Text Ads
Minimum: 0.010% CTR
Range: 0.012%-0.030% CTR
Sponsored InMail
Minimum Open Rate: 20%
Minimum CTR: 1.5%
Open Rate Range: 25-45%
CTR Range: 2-5%
The numbers give some interesting insight. Anyone who has experience of running LinkedIn advertising will know that the text ads get far fewer clicks than sponsored content (about 1/20 according to Felim's metrics). It's also interesting that you should expect around 80% of your InMails to remain unopened. The great thing about having these stats is that you can quickly compare the likely CPC for campaigns using the three different paid approaches on LinkedIn.
Obviously results will vary by industry and type of campaign (upper v. lower funnel), but Felim believes that these numbers are pretty good indications of what you should expect, and if you're not achieving these metrics then it's a sign that there is something wrong with the campaign. Our experience suggests that in B2B tech, these figures are pretty good approximations of what you should expect to achieve.
Check out our page 'LinkedIn- Everything you Need to Succeed' for further information and advice on LinkedIn.
Present at IDTechEx Show! 2017
The IDTechEx Show! Is the world’s largest end-user focused event on emerging technologies, bringing together material suppliers, manufacturers and end users, as it features nine co-located conferences, with one combined exhibition.
The IDTechEx Show! Is taking place in Germany, Berlin from the 10-11 May 2017. The exciting nine Co-located conferences will include fascinating subjects such as Printed Electronics, Energy Storage, 3D Printing and Wearable Technology.
Excitingly, there is a major opportunity open to experts within this event, with the chance to submit an abstract to present their own technology at the show. The selected speakers will receive a free pass giving access to 9 co-located conferences, with more than 200 exhibitors and 3000 attendees. The submitted abstracts should be between 100-400 words, and should include a presentation title, description of the technology and its applications, and what is new and innovative.
If this sounds like an opportunity, you don’t want to miss. Please send your short abstract to Cath Davies (c.davies@idtechex.com) for a chance to be part of this amazing event.
ELEKTRONIK REPORT celebrates 40 years
Congratulations to the team at ELEKTRONIK REPORT, who are celebrating 40 years of the publication with issue 6 this year (published on 14th November).
It has been a good year for the publication, with new hires in the editorial and advertising team. In a year when we've seen anniversaries for Power Pulse, Bodo's Power and Markt & Technik, it's good to see this Austrian publication also hit a major milestone.
Aktuelle Technik shakes up editorial team
Congratulations to Eugen Albisser, the new editor-in-chief at Aktuelle Technik, and Mirek Spicar as the new editor.
Eugen was previously editor- in- chief at the magazine ‘Technica’ for several years, whilst Mirek previously worked in the automaton field as an engineer, occasionally editing news and stories for Aktuelle Technik.
We wish them both the best of luck in their new roles.
eSAME confirms conference date for 2016
The organisers of eSAME (embedded Software and Micro-Electronics), the event previously known as SAME, have announced that this year’s conference will be held on 1st December 2016 at Campus SophiaTech in lovely Sophia-Antipolis, France.
The theme of this year’s conference will be “Connected objects for smarter life”. The conference has been branded a “Plateforme Conception”, and the organisers promise attendees a unique opportunity to learn more on future trends & new technical challenges within a high level technical environment.
This year, eSAME will be co-located with two other shows:
- JRE (Journée Régionale de l’Electronique): The 4th JRE show is a business oriented exhibition gathering more than 40 booths, discussion forum and live demo.
- S-Cube 2016 : The 7th EAI conference on Sensor Systems and Software: a single track forum for research on system development and software support for embedded sensing (held on 2nd December)
DATE 2017 to include focus on European projects
the organisers of DATE 2017, which will be held on 27th to 31st March 2017 in Lausanne, Switzerland, have announced that they will again have an extra section of the Proceedings dedicated to European Projects. Paper submissions of up to six pages presenting preliminary ideas, work in progress or lessons learned from the project are invited, and must be submitted before October 14th 2016 via the DATE website. Papers will be peer-reviewed and selected based on innovation and originality; in particular, the organisers will prioritise papers addressing DATE topics.
Call for papers: PCIM 2017
The organisers of PCIM 2017 have issued a call for papers. All submissions that are accepted will be published in IET Inspec-Direct, Compendex, Scopus and IEEExplore, as well as the PCIM Europe Proceedings, and there are also young engineer and best paper awards to be won at the conference.
The organisers are inviting submissions on a rand of topics, including:
- Power Semiconductors
- Thermal Management and Packaging
- Control and Drive Strategies in Power Converters
- Electronic Power Converters
- Power Electronics in Automotive, Traction and Aerospace
- Motors and Actuators
- Control Techniques in Intelligent Motion Systems
- Applications for Drives & Motion Control
- Motor Drives in Automation
- New and Renewable Energy Systems
- Energy Storage
- Smart Grid & Communication
- Power Quality Solutions
- Power Electronics in Transmission Systems
- Software Tools and Applications
- Passive Components and New Materials
- Sensors
- Metering and Diagnostics and Standards
- System Reliability
Don’t delay as abstracts are due by 18th October 2016.
New hires at Elektronik Report
A couple of new members of the team at ELEKTRONIK REPORT. Martin Schmaddebeck is a new addition to the editorial team, while Andreas Miksik has taken over advertising sales.
It's great to see this Austrian publication doing well, and recruiting new members of the team, particularly as they are celebrating the 40th anniversary of the publication later this year.
Techwatch to Organise First Dutch RF Conference
On 23 November the first Dutch RF Conference will take place at Novio Tech Campus in Nijmegen, the Netherlands. This new conference will include:
- Sessions on product-specific applications with a focus on innovative solutions in combination with advanced wireless technology
- In-depth sessions highlighting trends such as RF energy and RF power and focusing on engineers, designers and technical managers in the advanced RF field
The conference is designed to attract an audience of Belgian and Dutch high tech professionals and companies involved in high-end RF development and RF applications, and the organisers promise sessions that will interest engineers, team leaders, technical managers, product developers and innovation managers.
A call for papers is open until 1 September. Authors are encouraged to submit proposals that are "in-depth, but not academic," covering:
- Low-power RF
- RF energy
- RF power
- Innovative product applications in RF
Submissions with a close link to markets such as health/medical, automotive, telecom and communication are particularly encouraged.
Sponsorship opportunities are also available - check out the Dutch RF website for more details.
Weka mixing English and Chinese for The Elektronik
Weka Fachmedien will publish a combined English and Chinese title, The Elektronik international, as a special issue on November 2nd 2016, just in time for the industry's biggest trade show, electronica. The idea of the publication is to give a flavour of the content of Weka's German titles to other readers, with topics covered including IoT (Security, Software, Communication, Cloud, …), Industry 4.0, Wireless, Microcontrollers and Automotive.
This is the first publication in Chinese and English from a German publisher in our industry - at least as far as we are aware. We think this experimental approach is sure to be a success because of the high number of particularly American advertisers that can be reached at electronica and the other big German shows. the addition of Chinese is also interesting: although Chinese suppliers have be very active in the European market, it's only recently that they have grown their advertising spend to such an important level.
Weka plans to print 10,000 copies, focusing distribution on electronica, with some copies also available at SPS/IPC/Drives. They've planned to distribute the publication within the special ‘Chinese’ section of the fairs, targeting trade press areas and forums within these sections.
PCIM Europe 2017 issues call for papers
The organisers of PCIM Europe’s conference have issued a call for papers. PCIM Europe is the leading event for the entire power electronics industry and its fields of application, usually characterized by their unique combination of a practise-oriented conference and exhibition.
PCIM will be held from the 16th-18th May 2017 in Nuremberg, Germany, aiming to demonstrate varied expertise, and provide the opportunity to exchange specialist knowledge, informing an international audience about the latest results and developments in the field of power electronics.
The conference will be held in English, covering a wide range of topics including recent developments on power semiconductors, passive components, thermal management products, energy storage, sensors and new materials, as well as systems. Drives in automation will continue to be a subject in 2017, providing experts with inspiring and wide-ranging subjects in the field of power electronics.
The ‘Call for Papers’ gives the go-ahead for experts from industry and academia to submit their papers on power electronics, and allow speakers to have the opportunity to present their latest results and developments within a lecture or poster presentation. With the deadline on 18th October 2016, experts should be quick to submit their papers, as the more fortunate selected papers will be included in the official PCIM Europe proceedings, as well as in the scientific databases of IEEExplore, Scopus, Compendex and IET Inspec Direct.
Outstanding papers will be recognised with awards; the winner of the ‘Best Paper Award’ will receive 1,000 Euros and the chance to participate at the PCIM Asia 2018 Conference in Shanghai. Also, three ‘Young Engineer Award’ worth 1,000 Euro each are available, giving outstanding writers no older than 35 the opportunity to be awarded at the opening ceremony of the PCIM Europe conference on the 16th May 2017.
In memory of Tommy Jägermo
Like most industries, electronics has its fair share of good and bad characters, and it's always the good ones that you really remember. Tommy Jägermo was one of those good guys. It was always a pleasure to see Tommy; even when he was chasing for more advertising business, he was a real gentleman who was always friendly and helpful.
When we heard that Tommy had died as a result of his diabetes, we were shocked. His energy and enthusiasm made him one of those people that you just always thought would be around, even though he did suffer from ill health. Losing Tommy, particularly at just 68 years old, makes the industry much poorer. RIP Tommy.
Bits and Chips Smart System Event 2016
Techwatch are hosting one of the biggest High Tech events held in the Netherlands, the Bits and Chips Smart Systems event on 28th September 2016. This high tech event is being held at Hertogenbosch, and Techwatch has guaranteed a thrilling exhibition surrounding amazing new Dutch high tech, and the opportunity to attend exciting conferences surrounding ‘The Internet of Services’, ‘Printed Electronics Autonomous Driving’ and ‘From make to start-up’. With many experts traveling far and wide for this event suggests this event in previous years was a huge success.
Bits and Chips are the leading new and opinion magazine for high tech industry owned by Techwatch, with their main focus in the new items on the influence of technology. Bits and Chips magazine has a great reputation within the high tech industry in Belgium and Netherlands, presenting them as a reliable and exceptional source to help provide information for this event.
Bits and Chips Smart System event, is an easy place for experts in the industry including researchers, designers and engineers to meet, share their knowledge and expertise with each other. This amazing event allows experts of all fields within the high tech industry to contribute and help each other with their knowledge, whilst also establishing and reinforcing their tactical partnerships with each other.
ETN offers range of marketing opportunities in Finland
We recently reported that Elektroniikkalehti had rebranded to ETN, making things a lot easier for those of us with limited Finnish to discuss this title. The publication has also been working to offer a wider range of ways to reach the Finnish market. For companies wanting editorial-like promotion with complete control, ETN is offering native advertising: the digital equivalent of the good old advertorial. Interestingly the publication has also built an email list that can be rented. Although it consists of only 2000 contacts, the Finnish market isn't as big as many other European markets, and this must represent the largest rentable list of Finnish electronics engineers. For more information, contact Napier or ETN.
Bits and Chips celebrates success of ASML
Bits and Chips is the leading magazine in the Netherlands for the high tech industry, and five years ago they published a special issue entirely focused upon ASML. This Dutch company is the biggest supplier in the world of photolithography systems for the semiconductor industry, and they are aiming to make history by having their Extreme Ultraviolet Lithography (EUV) platform ready for mass production by the end of 2016.
Bits and Chips have decided to publish a follow up special issue dedicated to ASML, to celebrate the major milestone they have achieved in semiconductor history. This special issue is to be published on the 16th December 2016 and will focus on a series of interviews and technology backgrounders.
With a circulation of 20,000 copies to be published, this special issue is not to missed. It will reflect extensively on this technology milestone, celebrating this great accomplishment. ASML’s sales are growing due to the system enhancements that are part of the holistic lithography suite. This has helped these additions become a must rather than an attractive option, proving ASML continues to grow as a company, suggesting they will continue to provide further developments.