Changes at Elektronikk
After 17 years as its editor, Bjørn Ø Andersen has handed over the editorship of the Norwegian magazine Elektronikk to Einar Karlsen. Einar has vast experience, hacing written about electronics for over 20 years. It's rare we cover a story aabout the Norwegian electronics media, which is not surprising with such long-serving, experienced editors working over there.
Bjørn is going to focus on developing the website, and the greater focus on online is shown by the newly redesigned website that has more comprehensive content management and advertising tools.
Freelance marketing expert in Israel
Orna Gadel, has left her co-editing and advertising sales roles at the Israeli title Electronica to become a freelance marcom consultant. We've worked a lot with Orna in the past, and wish her the best of luck in her new role. For information on how be market sucessfully in Israel, or just to get in contact with Orna, contact Napier.
News from the Nordic Connection
Aktuel Elektronik is now offering online advertising on the www.techmedia.dk. This includes swiftlet banners that are visible when reading the current or archived issues online. The swiftlet banners stay visible for the entire time that the user is reading that issue, and are booked on an exclusive basis for each issue of the magazine.
Elektroniktidningen has announced an opt-in database (ETN Direct) that will help marketers reach the Swedish electronics industry. Currently the list is extremely small, with only 800 contacts available (about 600 of which have email addresses). The ETN website will also be sectionalised by product area, but as they are the first Swedish publication to offer list rental, we’re sure it is going to be popular!
Sergio Lorenzi named Editor-in-Chief of Spanish titles
Sergio Lorenzi has been named Editor-in-Chief of both Mundo Electronico and Productronica. The two magazines are well resourced, with Eugenio Rey Veiga the Editor who supports Sergio on both titles.
Elektronik & Data launches new website and email newsletters
Elektronik & Data, the Danish monthly design title has revamped its website and launched email newsletters. The site and the newsletter look good, and interestingly the magazine has chosen to offer many of the stories in English (although the headlines are all Danish). We think this is a good compromise, allowing a decent number of stories to be posted by the busy editor, Lars Kristiansen. It does mean that comnpanies sending translated releases through have a huge advantage, as their stories will be covered in the engineers' own language. For more information on our translation capabilities, and why supplying Danish releases is so much more effective, contact Napier.