Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The Power of Audience Narratives – Francesco D’Orazio – Pulsar
Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from…
Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated
Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand…
Brands, Beats & Bytes Podcast – Seizing Opportunities & Elevating Others
Mike recently joined the Brands, Beats & Bytes podcast to talk about his career journey. He shares some of his career-defining lessons and the…
If You Aren’t Growing, You’re Going Backwards…
When I was young, my dad kept telling me that if I wasn’t getting better, then I was going backwards. This seemed to apply particularly to cricket,…
Electronics Weekly Launches Monthly Review Issue
Electronics Weekly has recently announced plans to introduce a monthly publication, replacing the current hybrid-news publication. Entitled,…
Re-evaluating Marketing Automation: Are You Using Your Platform to Its Full Potential?
In this episode of Marketing Automation Moment, hosts Hannah Wehrly and Mike Maynard discuss why so many companies are reconsidering their marketing…
The Evolution of PR – James McCann – Everhaze
James McCann, CEO of Everhaze, an all-in-one PR platform, shares insights into the challenges PR professionals face today, particularly in proving…
A Napier Webinar: The Impact of AI on SEO and Search Advertising
Register for Napier's on-demand webinar and discover how generative AI is affecting marketers as it impacts SEO and search advertising tactics. We…
Electronic Specifier Shines At Embedded World
Electronic Specifier partnered with #women4ew to co-host this year’s Women in Tech Forum at embedded world 2025. Held on 13th March in Nuremberg,…
Engineers Trust Experts Over AI – What This Means for Marketers
The 2025 State of Marketing to Engineers report conducted by TREW Marketing, GlobalSpec, and Elektor International Media makes one thing clear:…