Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Build Trust – The Secret to Closing Sales Effectively – ABB
In this episode of the Marketing B2B Technology podcast, Mike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB…
Go-To-Market Strategy and Social Media for B2B: Insights from Andy Lambert – Adobe
Andy Lambert, Senior Product Marketing Manager, at Adobe and founder of ContentCal, a social media marketing tool acquired by Adobe in 2021, shares…
Simplifying SEO: How to Demystify Search Engine Optimization – Moz
Ethan Hays, General Manager at Moz, and STAT Analytics dives into the world of SEO. He shares his insights on simplifying SEO and the importance of…
Navigating the Marketing Automation Landscape: HubSpot’s Cashflow Acquisition and SEMrush’s Strategic Moves
In this episode of the Marketing Automation Moment podcast, hosts Hannah Wehrly and Mike Maynard dive into recent developments in marketing…
Podcasting 101: 7 Steps to Launching Your Podcast
In today’s digital landscape, podcasts have evolved from a niche medium to a powerful platform, particularly in the B2B sector. In this blog, we will…
Future Horizons: October Semiconductor Update
We're excited to present this month's excerpt from Future Horizons' October report on the semiconductor market. Read on to discover the latest…
From Grunt Work to Creativity: Automating Marketing Tasks – Lutra AI
Jiquan Ngiam, Co-Founder and CEO of Lutra AI, discusses his career journey Stanford University to eventually founding Lutra. He shares how Lutra…
The reality of 3D printing: overhyped or a true game changer? – Forward AM
Mike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. With 15 years of experience in…
The AI Dilemma: Are We Relying Too Much on Automation in Marketing?
AI is popping up across marketing automation platforms, but is it really the magic solution we hoped for? Join Hannah and Mike as they discuss the…
Napier’s Account-Based Marketing Benchmarking Assessment
Account-Based Marketing (ABM), is a technique that ensures your marketing budget is focused on your target accounts, cutting marketing spend and…
