Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Marking Smarter Marketing Campaigns in a Tech-Driven World
Listen to Mike’s recent episode of That Tech Pod, where he discusses what real success looks like—beyond clicks and leads—how Napier chooses which…
Unlocking Data: How to Simplify Data Integrations – Data Fetcher – Andy Cloke
For many marketers, managing data across different platforms is a constant headache. From pulling campaign metrics into Airtable to building reports…
From Curiosity to Conversion: The Power of Experimentation – Kameleoon – Collin Crowell
In this episode of Marketing B2B Technology, Mike sits down with Collin Crowell, VP of Growth for Kameleoon North America, an experimentation…
Electronic Specifier Launches New Website
Electronic Specifier has launched its redesigned website, introducing a refreshed look and improved functionality to enhance the user experience. The…
Datateam Introduce Webinar Offering for Electronics Sector
Datateam Business Media has announced the expansion of its webinar offering to clients in the electronics industry. With a portfolio of more than 50…
Future Horizons to Host Autumn Industry Update Webinar
Future Horizons has announced the date for its Autumn Industry Update Webinar, which will take place on Tuesday, 16th September 2025 at 3pm UK BST.…
The Real ROI of AI Agents, Quizzes & Strategic Thinking
In this episode of the Marketing Automation Moment podcast, hosts Mike and Hannah record from a professional studio in London, enjoying a change of…
Future Horizons: August Semiconductor Update
This August, Future Horizon brings you fresh insights into the semiconductor industry. Dive into the latest market trends and outlook below.…
Napier Shortlisted for 2025 Instrumentation and Electronics Awards – Vote Now!
We are delighted to share that Napier has been shortlisted for PR Agency of the Year in this year’s Instrumentation and Electronics Awards. As a team…
Transforming the Customer Journey: How Funnelytics is Redefining Funnel Visualization
We’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize conversions and better…