Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The Evolution of PR – James McCann – Everhaze
James McCann, CEO of Everhaze, an all-in-one PR platform, shares insights into the challenges PR professionals face today, particularly in proving…
A Napier Webinar: The Impact of AI on SEO and Search Advertising
Register for Napier's on-demand webinar and discover how generative AI is affecting marketers as it impacts SEO and search advertising tactics. We…
Future Horizons: February Semiconductor Update
We’re delighted to share this month’s executive summary from Future Horizons’ February report on the semiconductor market, which includes the latest…
15 Tips for Mastering Salesforce Marketing Cloud
Salesforce Marketing Cloud (SFMC) is a powerful tool for simplifying marketing automation and improving customer engagement. We've been working on…
Show Focus: InnoElectro 2025, Budapest’s Leading Electronics Expo Returns
InnoElectro 2025, Hungary’s leading electronics event, returns from April 8-10 at the Budapest Olympic Centre. This flagship event will bring…
Navigating Programmatic Advertising – David Nelson – Limelight Inc
Mike is joined by David Nelson, Co-Founder and CEO of Limelight Inc, to discuss programmatic advertising. David shares insights from his career,…
Q&A with Napier’s Head of Digital Marketing, Helen Greenhead
‘What brings me the most pleasure is working with an incredible team of talented professionals.’ The world of digital marketing can be complex, but…
A Napier Podcast Interview with Avetis Ghazaryan – Growth Hunter
Avetis Ghazaryan, Founder of Growth Hunter, a community for SaaS professionals, shares how momentum marketing can enable marketers to overcome…
A Napier Webinar: How to Get AI to do Your Market Research
Good campaigns are built on insight, and market research is essential for understanding your audience, but gathering insights, especially in B2B, can…
Electronic Specifier Partners with Embedded World’s Women4ew Conference
With only a few weeks to go until embedded world 2025, Electronic Specifier has announced that for the third year it will partner with embedded…