Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Napier Webinar: Make ChatGPT Your Best Salesperson
Register for Napier's webinar and learn how you can make ChatGPT your best salesperson and boost AI visibility for your brand. We will cover: Is SEO…
Electronic Notes Launches Online Shop
Electronic Notes has announced the launch of its online shop covering a range of products from vintage valve mugs to Morse code mouse mats, and…
Certified for Success: How Our Digital Team Drives Success
In today’s B2B marketing landscape, success relies on more than creativity, it demands mastery of platforms and developing your skills. That's why…
Navigating the Future of Content Management – Mark Wheeler – Storyblok
Mark Wheeler, CMO of Storyblok, shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift from…
Will Journalists Accept AI-Generated Content?
We recently conducted some informal research, where we asked journalists who cover electronics, embedded and industrial automation sectors whether…
Future Horizons: June Semiconductor Update
This month, we present the June extract of the Future Horizon's semiconductor report. Find out more about the current outlook of the market below:…
Mark Your Calendar: ECF25 Returns September 2025
On September 16th 2025, the Embedded Conference Finland returns for its 7th year, taking place at Maria 01 in Helsinki. Recognised as one of the…
From Data to Decisions – Lars Grønnegaard – Dreamdata
Lars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of understanding what…
Strategy and metrics for ABM
Account-based marketing (ABM) is no longer fashionable marketing jargon. It’s now a staple of B2B marketing. But while more companies are embracing…
Salesforce Summer Updates, Partner Tools and AI Workarounds
In this episode of the Marketing Automation Moment Podcast, Hannah and Mike explore the latest trends in partner marketing automation platforms,…