Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
WEKA Fachmedien Acquired By NürnbergMesse
NürnbergMesse Group has announced the acquisition of WEKA Fachmedien, following more than 20 years of collaboration organising the leading trade…
Navigating the Future of Marketing: Insights from Fractional CMO Andy Culligan
Ever wondered what a Fractional CMO does? Andy Culligan, the latest guest on the podcast, dives into the fascinating world of Fractional CMOs. He…
B2B Marketing in 2025. Is AI the Answer, or the Question?
This blog looks at what we can expect in terms of B2B marketing trends in 2025. From organic traffic to influencer marketing, we cover the key areas…
Building Relationships in Digital PR – Vince Nero – BuzzStream
Vince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. Learn how BuzzStream helps marketers…
Lead Generation: The Power of Quiz Marketing – Maxwell Nee – ScoreApp
Maxwell Nee, Chief Revenue Officer at ScoreApp, joins Mike to discuss quiz marketing and how businesses can engage potential customers through…
From Newsletters to Automation: Maximizing Your Marketing Efforts in a Digital World
Hannah Wehrly and Mike Maynard explore Acton’s innovative AI web agent and examine the often overlooked potential of SMS marketing in B2B…
Unlocking Marketing Success: Metrics That Matter and Metrics to Avoid
In today’s data-driven world, marketing metrics are the lifeblood of any successful campaign. But are all metrics created equal? Too often, marketers…
The Future of Marketing through Gifting and Direct Mail – Kris Rudeegraap – Sendoso
In this episode of Marketing B2B Tech, Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how his experience in software sales led him to…
A Napier Webinar: Which AI Should Your Boss Hire?
Large language models (more commonly known as AI) have provided marketers with a wide range of opportunities to improve and make their marketing/PR…
IoT Insider Cybersecurity Forum at electronica 2024
This year, IoT Insider, the sister publication of Electronic Specifier, hosted the Cybersecurity Forum at electronica 2024. Highlighting key…