Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Caution and Innovation: AI in Modern MarTech Stacks
Hannah and Mike Maynard discuss how AI is reshaping MarTech. They examine HubSpot’s new MCP server, which gives AI agents direct CRM access for tasks…
The Power of Ownership: Data Sovereignty and Survey Tools – Elliot Kim – Checkbox
Elliot Kim, CEO of Checkbox, explores why online survey tools are now largely a solved problem—and why the real differentiator lies in the company…
The New Era of Modern Marketing: Clarity, Credibility, and Category Creation
In today’s fast‑moving world of technological disruption, marketing is no longer a supporting function, it is a strategic engine room that determines…
What Are the Best Marketing Automation Tools for B2B Technology Companies?
A Practitioner’s View from Industrial and Engineering Markets After years of evaluating and implementing marketing automation platforms for…
New State of Marketing to Engineers Report Reveals Insights into AI
Recent research entitled “The State of Marketing to Engineers” confirms what many B2B marketers have long believed, i.e., reaching technical…
Launch of a New Italian Publication: Elettronica Tech
The international electronics publishing community is welcoming an important new voice with the launch of Elettronica Tech, a specialist Italian…
Get Your Instrumentation & Electronics Award Entry In!
With the 30th June entry deadline fast approaching, industry professionals are being encouraged to submit their nominations for the 2026…
Future Horizons: May Semiconductor Update
We’re pleased to share the Future Horizons Semiconductor May update. You can find the latest industry insights below: Executive Summary May’s WSTS…
Women in Tech Forum Returns for electronica 2026
Napier was delighted to learn from Electronic Specifier that its Women in Tech forum will return at electronica 2026, bringing renewed focus to…
Scaling AI-Powered Personalised Marketing – Eric Frankel – AdGreetz
Eric Frankel, CEO of AdGreetz, discusses how AI-powered personalisation is reshaping the future of advertising. Eric explains why so much digital…