Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The Evolution of AI in Marketing: A Discussion with Rafa Flores at Treasure AI
Rafa Flores, Chief Product and Growth Officer of Treasure AI, joins the podcast to talk about his career path from engineering recruiter to…
Elektroniktidningen Prepares for New Editor
Elektroniktidningen (“The Electronics Magazine”) recently announced that long-standing team members Jan Tångring and Per Henricsson will retire after…
Industry evergreen Mike expands role as EPDT expands
EPDT has announced a much-expanded role for industry stalwart Mike Green, who has been appointed Head of New Business Development and…
Electronics Excellence Awards Return to electronica 2026
Electronic Specifier has announced the return of the Electronics Excellence Awards to electronica 2026, taking place in Munich from 10-13 November,…
Future Horizons: July Semiconductor Update
We’re pleased to share the Future Horizons Semiconductor July update. You can find the latest industry insights below: Executive Summary July’s WSTS…
Why Microsite Development Still Matters in Modern B2B Campaigns
For lots of B2B marketing teams, the corporate website has become the default focus for every campaign, product launch, event, or content asset.…
How an Integrated Design Studio Helps Technology Companies Deliver More Effective Campaigns
For many technology companies, a shortage of marketing ideas is not the problem. The difficulty is turning those ideas into campaigns that are…
From Complex Technology to Clear Storytelling: How Design Supports Technical Marketing
Technical marketing is rarely short of useful substance. The real challenge, however, is to make that substance resonate with the right people in the…
Why Great Design Matters in B2B Technology Marketing
In B2B technology marketing, design is sometimes treated as a finishing touch rather than a commercial tool. That is a missed opportunity. When…
Japan Tech Insight Tour with ISB Marketing
We are delighted to share a new “Japan Tech Insight Tour” initiative from one of our partner agencies, ISB Marketing, a Tokyo-based B2B marketing…
