Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Celebrating the Electronics Excellence Awards at embedded world 2026
Napier was pleased to see the Electronics Specifier Electronics Excellence Awards once again at embedded world 2026, recognising outstanding…
The Evolution of Sales Enablement in the Age of AI – Yega Kumarappan – Paperflite
Yega Kumarappan explores how sales enablement has evolved from simple content distribution into an AI-driven discipline focused on helping sellers…
Future Horizons: April Semiconductor Update
There's still time to register for Future Horizons’ Spring Industry Update Webinar. Taking place on 5th May 2026 at 3pm (UK BST), the webinar will…
What to Look for When Choosing a LinkedIn Marketing Agency for a B2B Engineering Business
LinkedIn has rapidly evolved to work exceptionally well for B2B campaigns. However, in the wrong hands, it has also developed the ability to consume…
Electronics Weekly Moves to a Fully Digital Publishing Model
In April 2026, Electronics Weekly began a new chapter in its long history, transitioning to a fully digital publishing model. The move marked a…
Human vs AI-Generated Content: Why the Difference Still Matters in B2B Marketing
Almost every week, someone, somewhere asks a version of the same question: “Is AI now good enough to replace human marketers?” Let’s face it. AI is…
Inside Menlo Microsystems: Marketing Switch Technology Innovation
In the latest episode of our Marketing B2B Technology podcast, Jackie Rutter, Vice President of Corporate Marketing at Menlo Microsystems, joins Mike…
Why Account Based Marketing Works: A Strategic Path to B2B Growth
Account‑based marketing (ABM) has rapidly evolved from a niche tactic into one of the most effective strategies in modern B2B marketing. Insights…
Using Google Ads to Generate Qualified Leads in Electronics Manufacturing
For many electronics manufacturers, Google Ads can feel like a double‑edged sword. On one hand, it promises visibility in front of engineers and…
What “The Great Geo Gold Rush” Reveals About the Future of Search
Our recent webinar, “The Great Geo Gold Rush,” explores a fundamental shift in how brands must approach visibility in an AI-driven search landscape.…