Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
E4Y Electronics for You no more. It’s now Hypes
Antonio Cirella officially launched E4Y earlier this year, the magazine based on the popular Scoop.it platform, which they use to create a…
The DPN Release Guidelines to Justify Processing of Data under the GDPR
The Data Protection Network (DPN) has released guidelines around the use of Legitimate Interests to justify processing of data under the EU’s General…
INBOUND 2017 Taught Me: HubSpot Finally Reveals the Secrets to Achieving Explosive Success on LinkedIn
Throughout my time at INBOUND, I attended several conferences surrounding a variety of subjects. This varied widely from ABM to lead nurturing, and…
Vector’s Anna Barcelos – Marketing Expert Interview
Anna Barcelos, Director of Marketing at Vector Software, is the latest marketer to have been interviewed for our marketing expert series. As a…
INBOUND 2017 Taught Me: The Importance of Look-Alike Campaigns
Most marketers are familiar with look-alike campaigns: rather than simply retargeting visitors to your website, you can build campaigns to reach…
Paul Boughton – Moving on from Engineer Live
As of the end of October Paul Boughton will be moving on from his time with Engineer Live, where he held the role of online editor. Paul has now…
INBOUND 2017 Taught Me: Topic Clusters
INBOUND 2017; what a week. Bringing together the best of HubSpot talent along with various marketing professionals and a few big names to add some…
The PR Professional’s Definitive Guide to Measurement
At Napier, we are always looking at ways of measuring our PR campaigns to ensure they are effective; so we use a range of tools to make sure that we…
Two Events to Take Place in Germany
The Wireless Congress: Systems and Applications event is taking place in Munich from the 15th-16th November this year. The Wireless Congress shows…
What’s New in Electronics Live to Co-locate with 6 Other Industry Events
As of 2018 it has been decided that What’s New in Electronics Live will co-locate with 6 other industry events to create what the organisers hope…