Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The PR Professional’s Definitive Guide to Measurement
At Napier, we are always looking at ways of measuring our PR campaigns to ensure they are effective; so we use a range of tools to make sure that we…
Two Events to Take Place in Germany
The Wireless Congress: Systems and Applications event is taking place in Munich from the 15th-16th November this year. The Wireless Congress shows…
What’s New in Electronics Live to Co-locate with 6 Other Industry Events
As of 2018 it has been decided that What’s New in Electronics Live will co-locate with 6 other industry events to create what the organisers hope…
John Waddell – A New Representative for Mousers EIU Europe
Here at Napier we are excited to hear that John Waddell (West Ham’s most avid supporter!!) is now one of the representatives for the Electronics…
Napier take flight at airport exhibition
Napier recently attended inter airport Europe 2017, one of the biggest airport exhibitions to take place every two years in Munich, as an opportunity…
Attribution… the Key to Understanding the Potential and Impact of our Marketing?
This week at Napier we are taking a look at the State of Marketing Attribution Report 2017, produced by AdRoll. AdRoll believes that attribution is…
Personalised Emails are the Way Forward according to Experian Marketing Services
At Napier, we were recently talking about how things in marketing seem to be changing rapidly. But when we took a moment and began discussing…
The Top 15 Things We Learnt at INBOUND 2017
Recently, Napier took a trip to Boston to attend the HubSpot INBOUND conference held from the 25th-28th September 2017. As the biggest INBOUND…
Imagination’s Jo Ashford – Marketing Expert Interview
As part of our Marketing expert series, we interviewed Jo Ashford, Technology Communications Manager at Imagination. Similar to our previous…