Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Partnership Expansion: Messe München And SEMI Strengthen Electronics Network In India
Messe München's electronics network, which encompasses top-tier trade fairs like electronica and productrionica, is strengthening ties with SEMI, the…
International Press Cuttings Bureau Ceases Print Monitoring Service
We were sad to hear the news that The International Press Cuttings Bureau (IPCB) will cease its print monitoring service at the end of this year.…
Electronic Product Design & Test To Launch New Showcase
Electronic Product Design & Test is launching an annual Products of the Year showcase, which will see the most notable product highlights from…
Is Twitter/X Still a Good Choice for B2B Marketers?
The emergence of a little blue bird on our computer screens 17 years ago was heralded by many in B2B marketing as a game-changing tool, perhaps even…
A Napier Webinar: 5 Reasons Your CEO Rejected Your Marketing Plan
As a marketer, it can be hard to get your first draft of a marketing plan signed off by management. In fact, in a recent survey we undertook, over…
Electronic Specifier First Women in Technology and Engineering Event a Huge Success
On November 2nd, 2023, Electronic Specifier hosted its first Women in Technology and Engineering event. The evening, which offered attendees…
Smart Cities Electronics Launches New Magazine
Currently just a website, Smart Cities Electronics is introducing an e-magazine, with the first issue due to go live in February/March 2024.…
Happy 10th Birthday Vehicle Electronics!
Congratulations to Vehicle Electronics which celebrates its 10th anniversary with its 2023 December publication, marking the 120th issue of the…
A Napier Podcast Interview with Joe Zappa – Sharp Pen Media
Joe Zappa, CEO and Founder of Sharp Pen Media, is an expert in the marketing technology space and joined Mike to discuss how marketers can maximise…
