Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
How Can B2B Marketers Fill the Trust Gap?
In such a competitive industry, establishing trust between B2B marketers and B2B buying decision-makers is crucial. Informa Tech recently undertook a…
Napier Certified as Great Place to Work
It’s official. Napier is a great place to work. Of course, those who work at Napier knew that already. But following an independently administered…
Can AI Enhance Online Publications?
There has been quite a lot of comment around the challenges to publications from AI, with search engines returning results through AI chatbots that…
Success for MachineBuilding.Live’s 2023 Exhibition
Exhibitors and visitors alike have recognised the exceptional success of the first-ever MachineBuilding.Live exhibition at the National Motorcycle…
The Ultimate ABM FAQ
Account-based marketing is now a priority tactic for many B2B tech companies. With in-house ABM experts, we're often asked multiple questions about…
Why Technical Copywriting Agencies are Different
When it comes to marketing or lead generation campaigns, content remains king – the assets that you put in front of your audience to tell them about…
A Napier Podcast Interview with Jodi Cerretani – RollWorks
Jodi Cerretani, VP of Marketing at RollWorks, an Account Based Marketing platform, sat down with Mike to discuss how marketers can use ABM to…
New Event Food Manufacturing Live Announced for 2024
The Engineering Network (TEN), has announced the launch of a new event, Food Manufacturing Live, which will take place on 1st May 2024. Hosted at the…
BrightSparks Returns for its 6th Year
Electronics Weekly’s highly anticipated BrightSparks programme is returning for its 6th year, as it seeks to find and highlight the brightest young…