Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Producing Emails for Maximum Impact
Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is…
Electronic Specifier: Introducing Procurement Pro
Electronic Specifier has officially launched the first issue of Procurement Pro. The new magazine will highlight the elaborate and fast-paced reality…
ELEKTRONIKPRAXIS Announces New Editorial Trainee
ELEKTRONIKPRAXIS has welcomed a new trainee to their editorial team. Michael Richter took up his trainee role at the publication this month after…
Power Systems Design Celebrates 20 Years
Congratulations to Power Systems Design (PSD) which is celebrating its 20th anniversary. As one of the leading independent publishers and content…
A Napier Podcast Interview with Rob May – BrandGuard
Staying within brand guidelines can be a challenge, and as the use of AI in marketing rises, this will become increasingly difficult. Rob May,…
B2B Marketing Predictions for 2024
We’re often asked to give our take on the latest trends in marketing. As an agency, we are constantly analysing what has happened, and look at future…
Electronics Weekly Introduces Advertising Targeting Executives
Electronics Weekly has introduced advertising opportunities around the influential 'Mannerisms' blog for electronics companies looking to target…
Elektor Acquires European Business Press
Elektor International Media BV (Elektor) has announced the acquisition of the European Business Press (EBP), a leading publisher in the B2B…
Christmas Charity Donations From Napier
For the last few Christmases, Napier has made charitable donations rather than sending client gifts. From a select three, we invite our clients to…
A Napier Podcast Interview with Sara Madison – Outbrain
Sara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. She discusses…