Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
IoT Insider Launches New Podcast
Electronic Specifier’s sister title, IoT Insider, is launching a new podcast – IoT Unplugged. Presented by Kristian McCann, the Editor of IoT…
Wireless Congress Celebrates Its 20th Birthday
It's hard to believe that the Wireless Congress: Systems & Applications, which opened its doors for the first time two decades ago in 2004, has…
IP&E Awards 2023 Latest Updates
Industrial Plant & Equipment has launched the IP&E awards. Industrial Plant & Equipment is part of Western Business Media’s portfolio of…
The Importance of Brand Positioning
In a fiercely competitive, fast-paced B2B landscape, establishing and maintaining a memorable brand identity is crucial. Brand positioning is a…
Can AI Really Support Content Generation?
Everywhere you look, everything is about AI. But how can AI actually support content generation? In this special episode of the podcast, Napier’s…
Crossover Episode – Can AI Really Support Content Generation?
Everywhere you look, everything is about AI. But how can AI actually support content generation? In this special episode of the podcast, Napier’s…
Eve Holland- The View of a Student Joining Napier for Work Experience
Napier recently hosted Eve Holland a student from Havant College, who joined us for a week to experience the world of B2B PR and marketing. Find out…
A Napier Podcast Interview with Bugra Gunduz – HockeyStack
Accurate attribution is difficult, particularly in B2B tech, but it can be crucial in understanding the customer journey and what marketing…
Electronics Today Re-Brand
This August, the UK publication Electronics Today will debut under the new name, Electronics For Engineers. Created for Electronics Engineers, the…
Elektra Awards 2023 Deadline Extended
The deadline for the Elektra Awards 2023 has been extended, giving participants until midnight on Thursday, July 27, to submit their entries.…