Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Napier Podcast Interview with Sharekh Shaikh – CleverX
Market research is a massive industry, but despite this global interest, the sector lacks innovation and struggles to manage fraudulent data. Sharekh…
Weka Fachmedien Announces Latest Publication Changes
WEKA Fachmedien has announced a shift within its portfolio by merging its publications Design&Elektronik and medical design under the Elektronik…
Napier Passes 2023 PRCA CMS Accreditation
It gives us great pleasure to announce that we have successfully passed the PR Consultants Association (PRCA) Communications Management Standard…
A Napier Podcast Interview with Bonnie Crater – Full Circle Insights
Bonnie Crater, President and CEO of Full Circle Insights, explains why companies struggle to identify what marketing activities impact pipeline…
Mick Elliott Receives Roy Atterbury Award
Congratulations to Mick Elliott, who was presented the Roy Atterbury Award by Adam Fletcher 3rd Chairman of ECSN afdec. The Roy Atterbury Award is…
IOT Insider Introduces IoT Insights
IoT Insider, a sister publication from the flagship, Electronic Specifier, has introduced IoT Insights, a new area on the website, which will provide…
How to Launch a New Online Publication
Steve Carr, Creator of the online publication Talking IoT, shares insights, and advice for anyone considering to launch a new online publication.…
Content Formats for B2B
Using a variety of content marketing formats as a B2B company can help to keep your content fresh and your audience engaged, but which is most…
How to Define Your Goals for Your PR or Marketing Campaign
The need to clearly define marketing campaign goals is such a pervasive, and sometimes contentious, issue that many businesses will actively defer,…
The Business That Story Built Podcast: Guest Mike Maynard
Christie Bilbrey, host of The Business That Story Built podcast recently sat down with Mike Maynard, Managing Director at Napier, for a conversation…