Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Is Twitter/X Still a Good Choice for B2B Marketers?
The emergence of a little blue bird on our computer screens 17 years ago was heralded by many in B2B marketing as a game-changing tool, perhaps even…
A Napier Webinar: 5 Reasons Your CEO Rejected Your Marketing Plan
As a marketer, it can be hard to get your first draft of a marketing plan signed off by management. In fact, in a recent survey we undertook, over…
Electronic Specifier First Women in Technology and Engineering Event a Huge Success
On November 2nd, 2023, Electronic Specifier hosted its first Women in Technology and Engineering event. The evening, which offered attendees…
Smart Cities Electronics Launches New Magazine
Currently just a website, Smart Cities Electronics is introducing an e-magazine, with the first issue due to go live in February/March 2024.…
Happy 10th Birthday Vehicle Electronics!
Congratulations to Vehicle Electronics which celebrates its 10th anniversary with its 2023 December publication, marking the 120th issue of the…
A Napier Podcast Interview with Joe Zappa – Sharp Pen Media
Joe Zappa, CEO and Founder of Sharp Pen Media, is an expert in the marketing technology space and joined Mike to discuss how marketers can maximise…
Bodo’s Power Systems Returns with the Wide Bandgap Event in December 2023
Bodo’s Power Systems ‘Wide Bandgap Event’ will be taking place in Munich from the 12th to the 13th of December 2023. It will bring together…
Electronics Weekly Launches New Women in Electronics Award
Electronics Weekly has announced a new award for 2024, which will focus on celebrating and highlighting the achievements of women within the…
A Napier Podcast Interview with Mariam Lochoshvili – Sensata Technologies
Mariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies, joins Mike Maynard for the next episode of our leading B2B…
AEEmobility Information Hub Continues to Grow
Franz Joachim Roßmann and Klaus Oertel, two experienced electronics and automotive editors, have worked together to pioneer a new path in the media…