Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The Ultimate ABM FAQ
Account-based marketing is now a priority tactic for many B2B tech companies. With in-house ABM experts, we're often asked multiple questions about…
Why Technical Copywriting Agencies are Different
When it comes to marketing or lead generation campaigns, content remains king – the assets that you put in front of your audience to tell them about…
A Napier Podcast Interview with Jodi Cerretani – RollWorks
Jodi Cerretani, VP of Marketing at RollWorks, an Account Based Marketing platform, sat down with Mike to discuss how marketers can use ABM to…
New Event Food Manufacturing Live Announced for 2024
The Engineering Network (TEN), has announced the launch of a new event, Food Manufacturing Live, which will take place on 1st May 2024. Hosted at the…
BrightSparks Returns for its 6th Year
Electronics Weekly’s highly anticipated BrightSparks programme is returning for its 6th year, as it seeks to find and highlight the brightest young…
Electronic Specifier Introduces Women in Tech Event
Electronic Specifier has announced a new tech event for Women in Technology and Engineering, which will take place at the Curve Club in London on…
A Napier Webinar: The Top 10 Marketing AI Tools
Although AI can be over-hyped, today, you can get real benefits from the technology. In fact, there is a wide range of marketing tools available now…
The Chris Voss Show Podcast – The Napier 4-Step Process
Chris Voss host of The Chris Voss Show Podcast recently sat down with Mike Maynard, Managing Director at Napier, to discuss the Napier 4-step…
Social Media Examiner – Agency Growth Through Strategic Acquisitions
Mike Maynard, Managing Director at Napier, recently sat down with Social Media Examiner for a conversation about how strategic acquisitions can help…