Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Electronic Specifier Shines At Embedded World
Electronic Specifier partnered with #women4ew to co-host this year’s Women in Tech Forum at embedded world 2025. Held on 13th March in Nuremberg,…
Engineers Trust Experts Over AI – What This Means for Marketers
The 2025 State of Marketing to Engineers report conducted by TREW Marketing, GlobalSpec, and Elektor International Media makes one thing clear:…
The State Of Publishing: An Editor’s Lament
This month, we would like to feature a guest blog from an anonymous editor who reflects on how their once fulfilling career has changed over time:…
embedded world 2025: The Results Are In
embedded world 2025 wrapped up two weeks ago, and despite last-minute travel complications, the show matched the success of 2024 with nearly 1,200…
Future Horizons: March Semiconductor Update
We’re pleased to share this month’s executive summary from Future Horizons’ March report, featuring the latest insights and forecasts for the…
Future Horizons: February Semiconductor Update
We’re delighted to share this month’s executive summary from Future Horizons’ February report on the semiconductor market, which includes the latest…
15 Tips for Mastering Salesforce Marketing Cloud
Salesforce Marketing Cloud (SFMC) is a powerful tool for simplifying marketing automation and improving customer engagement. We've been working on…
Show Focus: InnoElectro 2025, Budapest’s Leading Electronics Expo Returns
InnoElectro 2025, Hungary’s leading electronics event, returns from April 8-10 at the Budapest Olympic Centre. This flagship event will bring…
Navigating Programmatic Advertising – David Nelson – Limelight Inc
Mike is joined by David Nelson, Co-Founder and CEO of Limelight Inc, to discuss programmatic advertising. David shares insights from his career,…
Q&A with Napier’s Head of Digital Marketing, Helen Greenhead
‘What brings me the most pleasure is working with an incredible team of talented professionals.’ The world of digital marketing can be complex, but…