Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Napier Webinar: How to Spy on Your Competitors’ Ads
Have you ever wondered what ads your competitors are running? Or how you can view their ads via platforms like LinkedIn and Google? In our on-demand…
Five Approaches to Promoting a Podcast
It’s no secret that over the last ten years, podcasts have gained massively in popularity. Spotify alone has six million podcast titles and more than…
Electronics Excellence Awards Announce Judge Panel
Last month we shared the news that Electronic Specifier will be honouring the very best of the industry with its Electronics Excellence Awards at…
A Napier Podcast Interview with Cody Schneider at Swell AI
Cody Schneider, Co-Founder and CEO of Swell AI, shares his journey to founding a company that uses AI for content generation. He discusses the…
Future Horizons: September Semiconductor Update
We’re happy to share this month’s extract of Future Horizons September report on the semiconductor market. Continue reading to find out more about…
The Changing Landscape of Marketing Automation – HubSpot vs. Marketo
Is Marketo falling behind in the marketing automation space? In this episode, Mike and Hannah discuss the rivalry between HubSpot and Marketo, with…
A Napier Podcast Interview with Suzi McNicholas at Johnson Controls
Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, discusses her career in B2B technology…
A Napier Podcast Interview with John Harrison – Schaffner
John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, a global company specialising in providing solutions for EMC and power…
Editorial Changes at AspenCore
AspenCore has announced editorial changes to two of its key publications, with Nitin Dahad being named Editor-in-Chief of EE Times and Maurizio Di…
A Napier Webinar: How B2B Advertising Works
In our on-demand webinar 'How Business-to-Business Advertising Works', we explore the world of advertising, sharing how marketers can make their…