Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Exhibitors Announced for Electronics Live
Following our announcement in March of the launch of a new event Electronics Live, Datateam Business Media has announced that some of the biggest…
Student Circuit Goes on the Road for UK Freshers’ Fairs
Student Circuit has gone back on the road, travelling around the UK to visit aspiring engineers at their freshers’ fairs across September and…
A Napier Podcast Interview with Mario Blandini – iXsystems
In the latest interview of our leading B2B marketing professionals’ series, Mario Blandini, VP of Marketing at iXsystems, an open-source software…
Napier’s Managing Director Shortlisted for 2023 Top 100 Marketing Influencers
We are delighted to share that Napier’s very own Managing Director, Mike Maynard, has been shortlisted in Technology for Marketing’s Top 100…
A Napier Podcast Interview with Jim Kraus – Buyer Persona Institute
Personas based on buying data and research can have a huge impact on both marketing and sales, allowing informed decisions to be made based on the…
Future Horizons Shares Report into State of Semiconductor Market
As B2B technology marketers, it's important that we stay up-to-date with the trends and outlook of technology markets. It's always great to be able…
IoT Insider Launches New Podcast
Electronic Specifier’s sister title, IoT Insider, is launching a new podcast – IoT Unplugged. Presented by Kristian McCann, the Editor of IoT…
Wireless Congress Celebrates Its 20th Birthday
It's hard to believe that the Wireless Congress: Systems & Applications, which opened its doors for the first time two decades ago in 2004, has…
IP&E Awards 2023 Latest Updates
Industrial Plant & Equipment has launched the IP&E awards. Industrial Plant & Equipment is part of Western Business Media’s portfolio of…
The Importance of Brand Positioning
In a fiercely competitive, fast-paced B2B landscape, establishing and maintaining a memorable brand identity is crucial. Brand positioning is a…
