Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
In Memory of Hans Jaschinski
The hardest thing about being in an industry for a long time is that sometimes you lose the people you respected the most. We have lost one of the…
A Napier Webinar: Will AI Take Your Marketing Job?
AI tools like ChatGPT have received a lot of attention lately. From social media to blogs, AI tools and the capabilities they have is being discussed…
Leadtail Podcast: How a PR-Led B2B Marketing Agency is Generating Leads For Their Clients
Mike Maynard, Managing Director at Napier featured on the Leadtail Podcast, to discuss how his approach to strategy generates leads for clients and…
A Napier Podcast Interview with Haralds Gabrans Zukovs – Credolab
Haralds Gabrans Zukovs, Head of Marketing at Credolab, explains how through understanding how individuals use their smart devices, marketing teams…
Entries are Now Open for Elektra Awards 2023
The Elektra Awards, organised by Electronics Weekly, will return in 2023 to celebrate the achievements of companies and individuals making remarkable…
How Should You Optimise Marketing Strategy?
Find out the role dynamic content plays in B2B marketing, how to build strategy into marketing automation programs and the benefits and limitations…
A Napier Podcast Interview with Jeff Day – Act-On
When it comes to marketing automation platforms, the choices can seem endless. Jeff Day, Senior VP of Marketing at Act-On, discusses the key…
The Hustle Awards Returns for 2023
The Hustle Awards, run by Startups Magazine, will be taking place again in 2023 with Anglia Unicorn as the headline sponsor. The Hustle Awards aims…
Analyst Relations – In Their Own Words
In my previous post I discussed why, from a client and agency perspective, an analyst relations (AR) programme would be a good thing to add to your…
Automation Live 2023 Comes to London
Datateam Business Media and Automation magazine is launching a new event, Automation Live. Aimed at decision-makers, manufacturers and engineers, the…