Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Can AI Really Support Content Generation?
Everywhere you look, everything is about AI. But how can AI actually support content generation? In this special episode of the podcast, Napier’s…
Crossover Episode – Can AI Really Support Content Generation?
Everywhere you look, everything is about AI. But how can AI actually support content generation? In this special episode of the podcast, Napier’s…
Eve Holland- The View of a Student Joining Napier for Work Experience
Napier recently hosted Eve Holland a student from Havant College, who joined us for a week to experience the world of B2B PR and marketing. Find out…
A Napier Podcast Interview with Bugra Gunduz – HockeyStack
Accurate attribution is difficult, particularly in B2B tech, but it can be crucial in understanding the customer journey and what marketing…
Electronics Today Re-Brand
This August, the UK publication Electronics Today will debut under the new name, Electronics For Engineers. Created for Electronics Engineers, the…
Elektra Awards 2023 Deadline Extended
The deadline for the Elektra Awards 2023 has been extended, giving participants until midnight on Thursday, July 27, to submit their entries.…
A Napier Podcast Interview with Sharekh Shaikh – CleverX
Market research is a massive industry, but despite this global interest, the sector lacks innovation and struggles to manage fraudulent data. Sharekh…
Weka Fachmedien Announces Latest Publication Changes
WEKA Fachmedien has announced a shift within its portfolio by merging its publications Design&Elektronik and medical design under the Elektronik…
Napier Passes 2023 PRCA CMS Accreditation
It gives us great pleasure to announce that we have successfully passed the PR Consultants Association (PRCA) Communications Management Standard…
A Napier Podcast Interview with Bonnie Crater – Full Circle Insights
Bonnie Crater, President and CEO of Full Circle Insights, explains why companies struggle to identify what marketing activities impact pipeline…