Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
New Event Electronics Live Comes to Birmingham
Datateam Business Media has announced the launch of a new event, Electronics Live, which will be held at the National Conference Centre in Birmingham…
The Ultimate European PR FAQ
Answers to the questions our American clients ask about doing PR in Europe Europe has a very different culture from the USA, particularly when it…
Why it Sometimes Makes Sense to Advertise for Your Channel
I’ve worked for manufacturers and channel partners. The dynamic for each, particularly in technology, is an interesting one as both recognise the…
A Napier Podcast Interview with Abhi Godara – Rytr
AI has become the hot topic across marketing, raising questions about its potential impact on the industry. Abhi Godara, CEO of Rytr, an AI content…
Maximizing Your Content Strategy: Top Trends in Content Marketing According to Semrush
As a B2B marketing agency, staying on top of the latest trends and insights in the world of content marketing is crucial to being successful. That's…
A Napier Podcast Interview with Rena Fallstrom – Pure Storage
Rena Fallstrom, VP of Communications at Pure Storage, discusses how they adapted the communications strategy as competition in the industry…
How are Marketing Automation Platforms Using AI?
How are marketing automation platforms using AI? Mike and Hannah address how artificial intelligence will shape the future of marketing automation…
How Does LinkedIn Match Job Titles for Advertising Campaigns?
If you are running B2B LinkedIn advertising campaigns, you’ve probably realised that the more targeted you can be, the better the results. Although…
it-daily.net and speicherguide.de Announce Storage Survey
it-daily.net and speicherguide.de have announced that, together, they are undertaking a survey assessing the state of storage infrastructure in 2023.…
7 Reasons Why a B2B Event is More Relevant Than Ever in the Modern Post-Pandemic World
A flourishing show or conference is hard to sustain in today’s busy world, and yet if the right audience is invited, they maintain their position as…
