Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
IEN Europe to Attend Face-to-Face Tradeshows
We were delighted to hear that IEN Europe will be attending Hannover Messe, SPS Parma, embedded world, SENSOR+TEST and WIN Eurasia in the coming…
Forrester Wants to Say Goodbye to MQLs and Move to Opportunities
Recently Forrester has been promoting a range of content, including a webinar, saying that marketers should stop using MQLs and MQAs and move to…
A Napier Webinar: A Practical Guide to Understanding and Using B2B Customer Journeys
A key component of any successful B2B technology marketing campaign is the analysis of customer’s behaviour and the process they go through when…
Amelia’s Weekly Fish Fry Podcast Celebrates 500th Episode
Amelia’s Weekly Fish Fry, the weekly podcast by EE Journal has celebrated its 500th episode. Covering a wide range of topics related to electronics…
EE Journal Celebrates 20th Anniversary
Congratulations to EE Journal which celebrates its 20th anniversary this year, providing independent insight and analysis on the fast-paced world of…
Like All Good Stories, The B2B Marketing Journey has a Beginning, Middle and End
The B2B customer journey from awareness to purchase can be a long trip. Or a short hop. In either case, the B2B journey to the product or service you…
A Napier Podcast Interview with Mark Stouse – Proof Analytics
In the latest podcast episode, Mike sits down with Mark Stouse, CEO of data analytics platform Proof Analytics. Mark discusses the difference between…
How to Get Great Case Studies from B2B Customers
How to get great case studies and testimonials from customers… Case studies are hard. It’s so difficult to get a customer to agree to write a case…
New Career Move for Michelle Winny
Michelle Winny has announced that she is starting a new position as Deputy Editor at Labels and Labeling, which is part of the Tarsus Group. Michelle…
B2B Marketing Trends 2023
Many clients ask us to give our take on the latest trends in marketing. We frequently put together presentations that analyse what has happened and…