Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Successful Spring Restart for European B2B Fairs
In this guest blog post, the editorial team at publishing house TIMGlobal Media share their views on the successful return for European B2B fairs so…
Will AI Kill Your Website?
Ian Poole, Editor and Owner of Electronics Notes shares his views on how AI could affect website traffic and content marketing in this guest blog…
A Napier Podcast Interview with Domenica Di Lieto – Emerging Comms
As one of the world's largest markets, China presents an excellent opportunity for many businesses. But how should you approach marketing to the…
EPDT Announces New Student Supplement
EPDT has announced the launch of a new student supplement, which will focus on engaging with the next generation of electronic design engineers.…
Another Successful Conference For ECF23
The Embedded Conference Finland organised by ETN returned for its 5th year at Dipoli, the famous conference centre on the Aalto University campus.…
Sticky Note Marketing Podcast: Guest Mike Maynard
Mike Maynard, Managing Director at Napier recently sat down with Sticky Note Marketing to share the marketing secrets of the biggest…
In Memory of Hans Jaschinski
The hardest thing about being in an industry for a long time is that sometimes you lose the people you respected the most. We have lost one of the…
A Napier Webinar: Will AI Take Your Marketing Job?
AI tools like ChatGPT have received a lot of attention lately. From social media to blogs, AI tools and the capabilities they have is being discussed…
Leadtail Podcast: How a PR-Led B2B Marketing Agency is Generating Leads For Their Clients
Mike Maynard, Managing Director at Napier featured on the Leadtail Podcast, to discuss how his approach to strategy generates leads for clients and…
A Napier Podcast Interview with Haralds Gabrans Zukovs – Credolab
Haralds Gabrans Zukovs, Head of Marketing at Credolab, explains how through understanding how individuals use their smart devices, marketing teams…