Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Entries are Now Open for Elektra Awards 2023
The Elektra Awards, organised by Electronics Weekly, will return in 2023 to celebrate the achievements of companies and individuals making remarkable…
How Should You Optimise Marketing Strategy?
Find out the role dynamic content plays in B2B marketing, how to build strategy into marketing automation programs and the benefits and limitations…
A Napier Podcast Interview with Jeff Day – Act-On
When it comes to marketing automation platforms, the choices can seem endless. Jeff Day, Senior VP of Marketing at Act-On, discusses the key…
The Hustle Awards Returns for 2023
The Hustle Awards, run by Startups Magazine, will be taking place again in 2023 with Anglia Unicorn as the headline sponsor. The Hustle Awards aims…
Analyst Relations – In Their Own Words
In my previous post I discussed why, from a client and agency perspective, an analyst relations (AR) programme would be a good thing to add to your…
Automation Live 2023 Comes to London
Datateam Business Media and Automation magazine is launching a new event, Automation Live. Aimed at decision-makers, manufacturers and engineers, the…
New IoT Site Launching 28th April 2023
TalkingIoT, a new site focused on IoT, will be launched at the end of April 2023. Built to address a lack of knowledge among end-users of IoT…
Future Horizons Announces Semiconductor Industry Update Webinar
Future Horizons has announced a ‘Semiconductor Industry Update Webinar’, which will take place on May 9th 2023 from 3pm-4pm UK BST. The one-hour…
150 Lead Generation Tips and Tricks
Generating leads is one of the key goals of many marketing teams. We’ve worked on many lead-generation campaigns and have found that it’s possible to…
‘Focus On PCB- From Design to Assembly’ Taking Place in May
“Focus on PCB – From Design to Assembly”, the European B2B fair dedicated to the world of printed circuits, will be taking place in the pavilions of…