Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Why Podcasts are an Important Part of the B2B Marketing Mix
In recent years, podcasts have become an increasingly popular part of the B2B marketing mix. Podcasts offer a unique and engaging way to reach your…
Why Should You Use Personas to Enhance Your Campaigns?
In episode five of the Marketing Automation Moment podcast, Mike and Hannah share how to deal with a Martech stack that’s getting too complex, and…
Editorial Changes at Network Computing
Ray Smyth, previously Editor for the Network Computing newsletter, has left publishing group BTC, with Editor Mark Lyward now handling the editorial…
New Content Direction for Elettronica AV
Elettronica AV has announced its content focus for 2023, with plans to use insights and surveys to keep readers informed of the latest in the…
New Sales Manager Joins The Engineering Network
The Engineering Network (TEN) has welcomed Georgina Turner to the fold as Sales Manager. Georgina joins the team with extensive industry…
Marketing is Replacing Sales in B2B
“It is now accepted that most B2B buyers prefer a seller-free experience, increasingly relying on digital interactions to research solutions,…
A Napier Podcast Interview with Jeffrey Mack – Agility PR
Jeffrey Mack, VP of Marketing at Agility PR, sat down with Mike for the latest episode of Marketing B2B Technology. Jeffrey discusses the benefits of…
Talking Industry Live to Host Unique Learning Experience
Talking Industry, the online panel discussion forum and podcast, has partnered with the Manufacturing Technology Centre (MTC), to bring exhibitors…
PEMD 2023 Opens Call for Papers
The Power Electronics, Machines and Drives (PEMD) conference, has launched its call for papers, inviting specialists and professionals to submit…
A Napier Podcast Interview with Jason Byer – Crowdspring
In the latest episode of Marketing B2B Technology, we interview Jason Byer, Marketing and Partnerships Manager at crowdspring. At a time when…